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K-pop, K-beauty, e-sport... Journey to the heart of all-Spanish Korean

2023-01-06T11:53:48.232Z


SEEN FROM ELSEWHERE - Parasite, Squid Game, Blackpink... The "Korean wave" is exploding global pop culture. A journalist from El País went to meet fans in Spain and in Seoul to explore the origins of this cultural craze that is conquering the whole world.


By Patricia Gosálvez

(El País),

in Madrid and Seoul

In front of YG Entertainment's headquarters in Seoul, a sinuous mass of concrete and glass on the banks of the Han River.

The label has a three-story cafe where fans can watch their idols go through the turnstiles from afar.

There are just six teenagers and a screen with looping video clips.

China's "zero Covid" policy and restrictions on travel to Southeast Asia have damaged many tourist sites in the South Korean capital.

This cafe is one of them.

In the years before the pandemic, the number of visitors to Korea had doubled thanks to the country's pop culture appeal.

Among the hundreds of items for sale is a Monopoly by Blackpink, the house's star band.

Street names have been replaced with the cities of their tour:

Read alsoWith Blackpink fans: Le Figaro attended the concert of the K-pop phenomenon

At 9500 kilometers…

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Source: lefigaro

All news articles on 2023-01-06

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