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Against the backdrop of the high-tech protest: artificial intelligence is working overtime - voila! Marketing and digital

2023-03-05T11:17:58.421Z


The hype around AI is at its peak and developers, content people and managers in Israeli high-tech are already making extensive use of it to improve performance at work. We talked to some of them and got a sea of ​​ideas for the continuation


Many high-tech workers have found creative ways to take advantage of AI capabilities and optimize their work. (Photo: Unsplash)

Code optimization

Yonatan Marfeld. (Photo: Propdo)

"Our frontend team used chatGPT to optimize the performance of a certain part of one of our products," says

Jonathan Marfeld

, frontend developer at the startup Propedo, which develops technologies for estimating real estate prices.



"The goal was to improve page loading speed.

The test carried out immediately identified "unnecessary" content that burdens the loading of the page for the end user.

The team was helped by chatGPT, which helped implement a function to load the relevant content only when needed, which allowed us to provide the end user with a faster response time and a better user experience." "The



result obtained with ChatGPT helps us reach a solution faster, but usually it is only serves as an initial step.

It needs to be improved and adapted to the existing code base.

It is usually a number of queries until the desired product is obtained, which can be embedded in the code."

Data quality control

Maya Ashur. (Photo: GLOAT)

"As part of my role, I am responsible for the quality of Gloat's data, creating databases for measuring and training AI models that are developed in the company, evaluating the results and analyzing errors, and comparing the results of the different models to understand what works better and where improvements should be made," says Maya Ashour,

Data

Curator at Gloat.



"In everything technical, I trust ChatGPT almost one hundred percent," continues Maya.

"I started using it to support my work on a daily basis. Instead of asking him specific questions, I prefer to spend time training him to do things on his own. It's not perfect yet, but over time I'm learning how to formulate the definitions for him, what examples to give him and what kind of feedback. I test ChatGPT all the time, mark and explain where it is right and where it is wrong, thereby improving the answers every time. In the long run, this saves a lot of time despite the existing limitations."



Aren't you afraid that the chat will replace you?



"On the contrary. In my opinion, in the coming years, many professions will develop whose main purpose will be to communicate with this tool and derive maximum benefit from it. When I started the position, I thought I would have to recruit more employees, or use labeling companies, but now that this tool is out, everything has changed. What's easier - to teach a person Do the work and make sure it is consistent and thorough, or let the computer do it? The obvious assumption is that a computer will be more consistent and will be able to help me draw the most reliable conclusions. The more we understand its capabilities and limitations, the more we will learn to use it to our advantage."



"In my opinion, ChatGPT is equivalent to the Internet revolution. It's like Google, only much more focused and efficient. The chat has become a central and reliable source of information for me to build data sets that require in-depth knowledge in diverse fields of activity. It's simply a game changer and those who don't know how to learn In what way he can use it for his work will be left behind."

Design and creative

Eden Omer Levy (Photo: Artlist)

"As part of the creative process of creating an advertisement, we build a moodboard, a sort of inspiration board, which gives all kinds of references to visual materials that illustrate how we would like the set, the background, and any other element in the advertisement to look," says Aden Omer Levy, Motion Graphics Designer at

Artlist

.



"This is where the use of AI tools comes in, which actually helps me give examples to Moodboard, in a way that explains in the best and most accurate way the thoughts and ideas I have in my head to the managers who approve the advertisement and to the professionals who will then produce the advertisement - art director, dresser, etc. The process of locating references And the examples that would accurately demonstrate the product I imagine in my head was in the past long and often also discouraging, since it is challenging to find materials that hit the mark. Sometimes we would settle for examples that are not what we thought of 100%, nor 70%, because that is what we were able to locate, And this led to a kind of communication shortfall. In fact, the creative people here get creative freedom to imagine everything they want, and see it visually at the push of a button. It also allows managers and customers to see the possible product at a relatively early stage and with minimal investment."



Is the result accurate?



Aden: "In the specific tool we use, the result obtained is a function of the text written and the image style chosen, so the more detailed or precise we are - the more we can trust the obtained result to reflect well what we want. The tool allows you to create more and more versions by changing The wording and accuracy and thus actually play with the resulting product until we are satisfied."

Writing content

Itamar Abramovich. (Photo: Anat Pamela Sharon.)

"The results of ChatGPT are amazing, but even though the text is written in a safe and trusting tone, sometimes the content itself is far from accurate, so you have to perform several tests until you get a good result," says Itamar Abramovich, Director of Data Products

at

Bright Data, who uses chatGPT Midjourney and Wordtune for content writing and editing purposes.



"I wouldn't feel safe asking a question and then copying and pasting the text without reading and making sure the answer makes sense. In ChatGPT, for example, the information is based on data until 2021, so some of the information is no longer current. You should pay attention to the reliability of the data by asking additional questions and researching from external sources. Many times, the results are simply not good, and asking for repeat adjustments can amount to a waste of time. Although it's very tempting to get answers here and now, sometimes it's still better to do things yourself," Itamar continues.



"It's important to note that in order to get good results you need to train the AI. I estimate that in the near future, we will be given tools to train the AI ​​in a more personal way that is adapted to our specific content world, perhaps with information that is only available to us, instead of starting the process over again every time who start a conversation with the AI."

Correcting AI mistakes with smarter AI

Mor Himo (Photo: ELPC Networks)

"For the purpose of my work in the integration department, I am required to produce creative solutions for the benefit of connections between different systems, a shortcut that will help me be productive during the day and ongoing learning. I use a variety of AI systems for the purpose of improving and streamlining daily tasks such as creating customized scripts and writing content for the company's website," says

Mor Himo

, from the IT and integration department at ELPC Networks.



"AI systems help me get many ideas, which I rewrite and give and style with the help of other AI systems, depending on the writing style I need and the sector I am addressing. Today there are already AI systems that have been created to correct the products of other AI systems, or to hide the fact that it is artificial content ", Moore continues.

"I don't trust it 100% and even find quite a lot of mistakes in the products, but I'm sure that in the future there won't be a company that doesn't base at least a certain part of its products on artificial intelligence."



"One of our successes as a team was when we were able to build an entire website from scratch in 3 hours. What used to take us at least a few days to create content, ideas, copy, chapter heads, etc., we were able to do in record speed, and the truth is that it turned out really high quality. Bottom line, artificial intelligence Helps me develop my line of thought, open up to new ideas and ways to reach the goal and even look for solutions I didn't know existed."

  • Marketing and digital

  • MarTech

Tags

  • artificial intelligence

  • information system management

  • Creative

Source: walla

All news articles on 2023-03-05

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