Brand Studio for Garnier
The alliance between Garnier and Cruelty Free International was officially sealed in 2021, when
the company became one of the largest global brands to receive approval through the Leaping Bunny program.
This certification implies an exhaustive tracking of the entire supply chain to be able to determine with certainty that animals are not used in tests in any part of the production process.
Garnier's commitment to this cause is total.
Michelle Thew, Executive Director of Cruelty Free International and Angeles Gnecco, Marketing Director of the General Public Products Division of L'Oréal Argentina.
(Photo: Ramiro Pla)
It is no coincidence that Michelle Thew, Executive Director of Cruelty Free International, has chosen Argentina as the first country in the region to visit.
The
purpose is to inspire other brands in the industry
to get to work to work on achieving the same certification.
This seal is the
gold standard for companies worldwide
that implies a complete approval process in which the brand has to ensure that there are no tests on animals.
Also,
you should research each ingredient used by the suppliers
, to ensure that animal testing is eliminated.
In turn, the brand must take into account that independent audits will be carried out.
In the case of Garnier, Michelle says: "The brand interviewed 500 suppliers and had to analyze almost 3,000 ingredients to achieve certification."
This process can take a long time, such is the case that Garnier took about a year.
But this is not once and for all, the commitment is continuous.
Once the document is signed, the alliance continues.
“Garnier receives audits every year.
They have to renew the statements from their suppliers to identify any problems.
The brand, for its part, has a supplier system for each new ingredient it buys, since they must ensure that they meet the Leaping Bunny criteria”, explained Michelle.
Meeting with the press, to explain the joint work between Cruelty Free International and Garnier (Photo: Ramiro Pla)
Cruelty Free believes that consumers are key.
They believe that they are the ones who should make their voices heard and start consuming more certified products.
For Michelle, the future is positive, as
there is increasing awareness and ethical consumption.
“I think in Argentina there is a real interest and enthusiasm for cruelty-free products,” she opined.
For her, it is essential that the big brands infect the smaller ones, so that they start the process.
In the case of smaller companies, it is important to note that the organization helps them to change their methods and stop testing on animals.
“It is an absolute pride because it is the first country in Latin America that Michelle visits.
The approval had a super important value for us as a team.
Garnier upholds the Green Beauty sustainability commitment, which sets very clear goals for 2025 to try to eradicate or reduce the environmental footprint of our products," said Angeles Gnecco, Marketing Director of the General Public Products Division of L'Oréal Argentina. .
For the company, sustainability is paramount.
99% of the ingredients that Garnier uses are of vegan and natural origin.
The remaining 1% is honey from bees, which is worked in a way that does not affect biodiversity
.
In addition, the ecosystem is valued from the social and economic aspects when extracting different ingredients.
With the look set in the future
The objectives for the future can be divided into three areas.
By
2025 all packaging will be reusable, recyclable or compostable.
On the other hand, all industrial sites must be Carbon Neutral.
Lastly,
the use of virgin plastic will be reduced
.
Garnier also has a recycling plan in 15 provinces throughout the country.
Consumers can bring their recyclable waste to the more than 200 green bins at the collection points.
For all this sustainable conception of the business model, Garnier is not manufacturing new packaging to clarify that it is a company that obtained the Leaping Bunny certification, from Cruelty Free.
The idea is not to destroy any previously printed packaging or label.
Each action of the brand is evaluated so that the environmental impact is the least possible.
