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Alon Gal is aggressive, dramatic and stressful - but he knows how to make TV
Despite all the rigidity of Alon Gal, which does not always go well in the throat, his show today seems to be the most compassionate reality for its participants among the options offered on the screen.
The feeling is that both his production and his host, in his aggressive way, want the best for the contestants, and that in itself is not self-evident
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Alon Gal
Ofir Sagersky
Monday, 27 September 2021, 08:55 Updated: 09:06
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"You have a business": Alon Gal closes a brewery in trouble (Network 13)
Five years have passed since Alon Gal's last program. Meanwhile the corona entered our lives, businesses collapsed and a belligerent attitude towards the financially struggling lost camp. "You have a business", Gal's new program that aired on Network 13 yesterday, enters this field, and fulfills all the promises inherent in its name: business and intimidation. This time Gal raises his stern look at independent and failed business owners, with the aim of rescuing them from the pit.
The season opens with the couple Iris and Amir, who have been running a brewery in Moshav near Beit Shemesh for almost a decade. After four years in which they lost an average of NIS 200,000 a year, they have no choice but to admit that the problem lies with them. There is no epidemic to blame. Gal, as usual, intends to tell them that straight to the face. Falling in love with him, as befits the coach version of Assaf Granit.
In "You Have a Business," the war is gaining momentum.
According to the format rules, participants must decide at the end of 48 hours whether they want to close the business or continue with it in a new way.
At first glance, this dramatic packaging looks ridiculous.
After all, whether they decide to close or open, they can change their minds as soon as the cameras are turned off.
No one really owes Alon Gal anything.
This is a simulation.
If "married" is played by a married couple, here it is played in bankruptcy, and the stopwatch is designed to equate seriousness to a format almost as stupid as the fictitious canopy.
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The war is gaining momentum.
Alon Gal (Photo: Screenshot, Network 13)
Apart from the race-against-the-clock gimmick, this is a classic Alon-Galit program. Anyone who enjoys watching it before yelling at people who are struggling financially will enjoy it now as well. In the best tradition, Gal spends the first 24 hours whipping the failed couple. He first sends them to smash beer bottles on the brewery wall and then spray "closed" with red spray, as if this brewery was an ex who broke his heart and not the fruit of the creation of a dreamy and loving couple. What do you have, TV TV machoists? Why do you love breaking things up so much? Can't make a change with a clean floor?
The dramatic act actually does its thing and brings Iris to tears. Cynicism aside, it is possible that she really needed the symbolic shattering to give an opportunity for the possibility of closing the business. There is some psychological logic to this. As in a healthy relationship, even a business, it must not be stretched only by force of habit. In their case, other than clinging to the old dream, of course there is not enough reason at the moment to keep their foot on the gas pedal. In order to make an informed decision, you should also seriously consider the possibility of closure.
But Alon Gal is not just a business consultant. He is a "personal trainer", a title only slightly less than a "personal lender", meaning that he is allowed to reprimand his clients in all areas and not necessarily in matters of livelihood. Therefore he is also angry about the father’s absence from home due to the hard work, sometimes until two at night. The embarrassed look at the religious couple does not stop him, and in order to strike deeper under the belt, he enlists the help of God as well and asks Amir if it commanded him not to see his children and instead produce beers. That said,Amaleh and Abala.
Tears.
Iris (Photo: Screenshot, Network 13)
From there, of course, a family scene awaits us, along with the beloved sermon "There is no money buying an hour with the kids."
Annoying, but right.
You could also say right, but annoying.
The question of which of them is more Alon Gal, is a matter of point of view.
Either way, Gal knows how to make TV, and that can not be taken away from him.
You could say he's too aggressive, too dramatic, does not see with his eyes - but to hold an audience he knows.
Is it at the expense of the couple?
This is already a question.
"I had to illustrate to them the danger the way they go," says Gal, leaving only to complete in his head "so I broke a chair in their face," because really, at this point Gal illustrated the severity of the situation more than enough.
But the personal trainer always has more tricks up his sleeve, and he scatters chips on the table to simulate their business management for a casino gamble.
So far he has convinced them only to close the business, and seems to have managed to get them on the road to also close the house, get into bed and never get out of it.
"It's hard for me to treat the whole business like a chip," Iris whines, "we came innocent and dreamy." For the first time, Gal finally shows empathy. But do not overdo it. From there he takes the couple to a liquor store, to see how they market their beer. There, he fears, is their weak point, and finds that they do market the beer badly (in these words: "Dude you are bad"), without explaining much why. Amir, helpless, utters, "What do you want?", And speaks on behalf of us all. Please, just a little more grace in these difficult times.
In tasting with professionals, it turns out that the beer is tasty and also well-branded - but alongside this important positive, Gal does not give much space. His approach is to break up his students for re-growth, similar to the approach used in internships or acting school, but anyone who has been through one or both of them knows that sometimes they just break down as well. And that's what's happening to Amir. Gal encourages the two to contact a marketing company, but at this point,Amir is so desperate that he feels like closing the basta, of life in general.
Knows how to make a TV.
Alon Gal (Photo: Network)
48 hours have passed and it is time to decide.
"It is difficult to make a hasty decision, one has to consider in depth in order to make an informed decision," Amir lingers.
There is justice in his remarks, but there is also a format and Alon needs an answer.
He talks about the psychology of decision making and says in his compelling way that if you wait for the decision of the universe, he always makes the hard decision for you.
Alon Gal speaks the language of common sense, they are the language of the heart.
"We felt misunderstood," says Iris.
Can't the crew to wave someone to give a hug?
Finally, they decide to continue close to Gal's recommendations.
This can be attributed to the belief he instilled in them, but the truth is that these two did not really consider closing the business.
48 hours of fictitious closure are a cool format, it is doubtful whether in the end a person is able to come to terms with the possibility of admitting failure and drastic change in his life.
In addition, the possibility of closure could not have been seriously raised, because at no point did the group discuss an alternative livelihood.
In light of all this, the expedited process is flawed, to say the least.
However, at the end of the chapter the two enter into a three-month full-time business development.
On the way, they get an advertisement that will be broadcast on the channel alongside full-length advertisements, it is not known when and how many times, but it is probably not harmful.
Most important of all, is that Gal returns to the couple the hope and smile, and these really have no price.
If hope is backed by professional support, what good.
Despite all of Gal's toughness, which does not always go down well, his show now stands out as the most compassionate reality show for its participants among the options offered on screen.
The feeling is that both his production and his host, in his aggressive way, want the best for the contestants, and that in itself is not self-evident.
When one understands this, the rebukes are also painted with a certain grace.
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