The metaverse, the virtual world where we will be able to live, work and have fun in the future, takes shape at the University of Milan-Bicocca, which at the Psychology Department inaugurates the laboratories of the new MiBTec (Mind and Behavior Technological Center) research centers of excellence and BiCApP (Bicocca Center for Applied Psychology), two cutting-edge facilities for the study and improvement of human-machine interaction.
MiBTec hosts the largest research infrastructures in the sector: environments for immersive virtual reality (Cave Automatic Virtual Environment, CAVE), viewers for virtual and augmented reality, haptic tools that return tactile sensations, holographic projectors, immersive virtual environments multi-user (metaverses), measurement of physiological-biometric parameters (such as electroencephalogram, electrocardiogarmma, thermography and eye movements) and 3D printing.
The BiCApp instead aims to develop scientific research in the field of human interaction with wearable and mobile technologies.
Among its infrastructures, a proprietary no-code platform for the development of mobile apps, test and research laboratories in the field of user experience and in the design of human-machine interfaces.
The common purpose of these centers is to conduct basic and industrial research activities, with the aim of developing increasingly usable and intuitive technologies to improve people's quality of life and their psychological well-being.
This is why we intend to focus on the new frontiers of digital technologies without forgetting the study of the human factors involved (perceptual, cognitive, emotional, linguistic, ergonomic) in the interaction of the individual with the environment, be it work, leisure or education.
Both science centers design solutions for research and business.
Companies can use augmented and virtual reality, as well as wearable and portable tools, to define new marketing strategies, new advanced forms of ergonomics and new work processes.
