The BEYONDSKIN chain from Lilith Cosmetics, whose first store opened in September 2022 in the Ramat Aviv Mall, is launching a commerce site for the general public, with more than 20 prestigious niche brands in the field of perfume, makeup and skincare. Last December, the chain's second branch opened in the Golden Mall in Rishon LeZion, and 10 additional stores are expected to open by the end of 2025, with a total investment of NIS 35 million.
The site itself was established at a total investment of NIS 750,<>, and it allows customization with extensive information about the pyramid of perfume notes, scent families and the possibility of searching for perfume by fragrance or preferred note. In addition, the website details the components of the products and the ways in which they are used, including dedicated videos and tutorials on behalf of the brands. In addition, you can register through the website for the unique treatments in the treatment room from LA PRAIRIE, located at the BEYONDSKIN branch of the Ramat Aviv Mall.
Beyond Skin's website,
Among the brands that can be found on the site: Diptyque, Creed, Maison Francis Kurkdjian, MATIERE PREMIERE, La Prairie, DR VRANJES, Kilian, Xerjoff, Memo, Floraiku, NISHANE,EX- NIHILO, Tom Ford, La Bouche Rouge, Comme des garcons,
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Yael Bilt-Zin, CEO of Lilith Retail and owner of Lilith Cosmetics: "For the first time, the site will bring together for the general public all the best niche brands in the world, which we represent exclusively in Israel and which for years people tried to obtain and could only purchase abroad. We offer free delivery for purchases over NIS 199, and an express courier to your home from the same day in the Gush Dan area for NIS 49."
All brands. Beyond Skin in Ramat Aviv, Photo: Lens Productions
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