Warning!
Waltz labels in sight on the shelves.
Even Michel-Édouard Leclerc, the champion of low prices, recognizes it, in unison with the owners of the signs who have taken turns for weeks on the TV sets to warn their customers.
A priori, this media campaign could have reassured the food industry and consumer products, while the annual price negotiations begin with the central purchasing of the brands.
Hit for months by unprecedented cost increases, the producers of major brands will finally be able to get price increases accepted.
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However, the negotiations for 2022, which will have to be completed on March 1, are, in fact, more difficult than ever.
And this, precisely because of inflation.
Manufacturers must manage the surge in agricultural raw materials (wheat, butter, oil, etc.) and other supplies (packaging, steel, aluminum, plastic, etc.), that in transport and energy costs, or even…
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