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Sinfin: the omnichannel platform that centralizes digital strategies


Today, the development of online sales and the proliferation of communication channels are forcing companies to rethink their digital strategies. In this sense, Sinfin offers an omnichannel solution so that companies can offer their customers the best experience.

From consulting to the development of an innovative digital platform

Since 2008, Sinfin has supported brands and distributors in their digital transformation.

His digital expertise has enabled him to strengthen the online presence of major brands, such as LEGO, Sony, Ubisoft, Lacoste and Leclerc.

During his collaborations, Sinfin was able to observe the new challenges to which companies must adapt, with the number one challenge: the explosion of e-commerce sales.

Online sales channels are expanding with CMS, marketplaces and social networks, while the means of communication are increasingly diversified.

The multitude of data and user solutions gives rise to an increasingly complex and challenging digital environment for companies.

In this context, in 2020, Sinfin developed Sinfin DXP, a SaaS platform that enables omnichannel management of the customer experience.

This gives a competitive advantage to companies because they manage their marketing and sales axes from a centralized, innovative, modular and complete tool.

The platform is available in a back office allowing the unification of information (items, prices, stocks, etc.) thanks to Product Information Management (PIM), and also the management of all flows (photos, videos, documents, etc.) with a Digital Asset Management (DAM).

It also has multilingual configuration and an API library to automate incoming and outgoing data flows.

Then, 3 modules complete the back office.

A first "commerce" module to configure product catalogs, e-merchandising, online/offline order management, CMS and marketplaces.

A second "content" module for the management of social networks, the creation of headless content, and the dashboard.

Finally, a “customer experience” component to create personalized games, themed sites and landing pages, marketing operations and CRM connectors.

The Sinfin omnichannel platform and its 3


The “commerce” module to optimize the customer relationship

This module present on the platform thus makes it possible to think about the customer relationship throughout the value chain, from the marketing axis to the sales channels, thanks to a centralization of flows, data and means of communication.

Among the possibilities offered, we find, for example, the management of prices, stocks and online and in-store orders, the unification of sales places (retailers, marketplaces), the planning of promotional events, the creation of combinations of purchasing, product landings, flow automation or even data matching.

The customer experience is customizable across all B2B/B2C media worldwide in all currencies.

This allows the customer to follow an original customer journey with consistent interactions, to feel emotions and therefore to be more satisfied.

For companies, the benefits are also multiple: improving their online presence, increasing sales, reducing time to market and strengthening their brand image.

The digital transformation of Le Coq Sportif

Le Coq Sportif wanted to provide an optimal customer experience to its users, in order to reach 25% of turnover achieved through online sales by 2024. "We were in a process where 3 people were manually importing our products, which took a lot of time to put our offers online," says its director, David Pecard.

Thus, the partner of the 2024 Olympic Games chooses the Sinfin platform to enrich, centralize, optimize its content and carry out the redesign of the French and multilingual e-commerce site.

This has enabled the brand to create online catalogs under different themes, to offer complete product sheets, to distribute them with personalized information on all digital media and to report reviews.

In addition, Le Coq Sportif plans to bring new functionalities with click and collect to offer an even more enriched customer experience.

From the configuration phase to production, including the UI/UX of the e-commerce site, everything was developed from Sinfin's offices.

Source: lefigaro

All business articles on 2022-05-17

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