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Exclusion of women in the heart of Tel Aviv: an advertising sign for "Survival" was vandalized | Israel Hayom

2022-12-19T18:48:40.356Z


An advertisement sign for the Reshet TV program that was placed in Ramat Aviv was defaced • This is the second time in the last month that the program's advertisement signs have been vandalized • Earlier this month Egged refused to place pictures of women on the buses claiming that it was unacceptable


Again: an advertising campaign to promote the new season of "Survival" has been defaced.

This is not the first time that an advertising campaign with pictures of naked women and models has been corrupted.

This despicable phenomenon is especially common in areas where the majority of the population is religious, but in this case it is a billboard located in the Ramat Hay'il neighborhood in Tel Aviv.

It was also learned that the network asked to publish a similar campaign in the Ayalon Mall area and the franchisee initially refused.

After persuasion and arguments about the issue, the sign was put up, but strangely it disappeared only one day later.

The ad Aged took down from the company's buses,

As first reported in Israel Hayom, recently an advertising campaign starring Marina Maximilian, Talia Ovadia and Anna Aronov on Egged buses was shelved, and in this case the campaign was shelved even before it was distributed for fear that the signs would be vandalized.

Meshet responded: "Survival is a program for the whole family that respects all sectors and genders."

Although the signs do not contain anything provocative, we made sure to place them in places where there is no public that could be harmed.

We are sorry that someone chose to deface the sign.'

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Source: israelhayom

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