Pasta, soup almonds, snacks and sauces: after the price increases of Tnuva and Strauss, Assem also increases the prices of some of its products by an average rate of 3.4 percent: Bassem updates that the price increase is due to the higher prices of raw materials, packaging, energy and transportation.
These are price increases for a variety of products such as: pasta, soup powder, snacks such as Bisley, teddy bears, apropos and pretzels besides bamba, hot dish ketchup, flour, croutons, soup almonds and sauces.
The company has updated that it will not increase the price of baby products - Materna and Gerber, Bamba snacks, coffee products, breakfast cereals, Nestlé chocolate and pet food.
It should be noted that Esem is carrying out the price increase after trying to do so twice and "winning" great public pressure.
Following the public pressure Asem Nestlé announced at the beginning of last February the cancellation of the price increase in Israel, after a few days before, it announced that it would postpone the price increases that would be considered after Passover.
In addition, almost four years ago Esem rejected the planned price increase of 4.5 percent, after public pressure and after the company held talks with the Minister of Finance at the time, Moshe Kahlon.
Towards the winter: soup almonds become more expensive,
The company stated that "Esem Nestlé informed retailers today (15.12.22) that in light of the unprecedented price increases in the last two years of raw materials, packaging, transportation, energy, etc., a trend that continues in these months as well, the company had to update the price list for retailers of some of its products and this after receiving In the last two years, there have been huge price increases on an unprecedented scale. The price list update will apply mainly among the products manufactured in the company's factories in Israel and at an overall average rate of 3.4%.
"Esem Nestlé is facing heavy increases in the costs of electricity, water, property taxes, raw materials, packaging materials and transportation. The Corona epidemic, the war in Ukraine, and the growing climate crisis, created a global crisis in the supply of goods, and led to a sharp increase in the prices of raw materials in the last two years (from January 2021 )".
CEO of Esem Nestlé, Avi Ben Esayeg, photo: Liron Moldovan
The CEO of Esem Nestlé, Avi Ben Esayeg stated that: "This is not a simple decision for us in these days when inflation affects every family in Israel, so we will continue to absorb most of the price increases."
Ben Esayig also added: "In the past year, we took a series of significant efficiency measures, including reducing management salaries, reducing fixed costs, updating procurement agreements, laying off dozens of employees at the company's headquarters and trade, and more. Despite these measures, and due to the high inflation, we made a decision to mainly update the prices of the products which are produced in our factories in Israel and employ about 2,500 workers, out of a real need to face the challenges of the hour and at the same time maintain the stability of the company's factories in Kiryat Gat, Sderot and Yokneam.
"Precisely at this time, we also chose to raise the minimum wage for factory and field workers to 6,000 shekels. The damages of inflation are unprecedented and enormous in scope. It is important to say that after a decade in which no price list was updated, this is a moderate update that only partially compensates for the price increases, when most We will continue to absorb."
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