Fresh, sparkling, with natural flavors and often less caloric than a soda, hard seltzers look like the ideal summer drink.
Arriving in France in 2020, these sparkling waters are very popular with young consumers, the main target of particularly polished marketing.
But beware: they contain alcohol, generally 5%, which is as much as a beer!
See also
“Hard seltzers”, the uncertain Eldorado of beverage manufacturers in France
The Snowmelt brand has just been the subject of a complaint from UFC-Que Choisir and Addictions France, which denounces a
“violation of the Evin law and misleading commercial practices”
.
"Coming from North America, hard seltzers have invested in the French market through an intense marketing campaign, touting a supposedly innovative and natural drink and concealing by all means its alcohol content"
, underlines in a press release the UFC-What to choose.
Very effective marketing strategies, which as often with alcoholic beverages aim to encourage purchases by the most…
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