Six months before the Covid-19 hit, Marc Giget, president of the European Institute for Creative Strategies and Innovation, and Véronique Hillen, doctor of industrial design from Eindhoven University of Technology, started an international study.
Their objective: to analyze the parameters that allow companies to develop continuously and to overcome economic crises or global conflicts.
They did not imagine then that a pandemic would cause an unprecedented crisis, giving them the opportunity to see these companies at work in real time.
More than a thousand companies from different sectors have been scrutinized until this spring, from large groups to SMEs, including mid-size companies.
Many of these structures are centennial, even bicentennial.
A longevity which is closely linked to their capacity for innovation, note the authors.
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Contrary to popular belief, it is the oldest companies that invest the most in research
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