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Between local and general closure: How are the malls and chains organized for the holidays?
Rees' data for July-August indicate an optimistic picture during the summer months, and malls and shopping centers are taking advantage of the momentum to create a continuous increase ahead of the Tishrei holidays.
Due to the fear, these locksmiths go out on early holiday promotions and host sales fairs with full Passover at attractive prices.
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shopping mall
Walla!
Business
Sunday, 06 September 2020, 13:05
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The talk of closure is leading to a rethink among malls and shopping centers across the country.
Unlike in the past, this year the malls start the holiday promotions earlier - and link them to the end-of-summer season promotions, in order to continue the positive momentum created in the months of July-August.
In addition, the malls are taking creative moves.
Unlike previous holiday promotions in which the mall's food chains were left out of the game, the North Gate Mall utilizes the basic purchase of food products ahead of the holiday to expand the overall shopping basket, and grants shopping vouchers to be redeemed at all mall stores.
"We have chosen to promote a unique promotion that combines holiday food shopping, which is done in the meantime, with the option of a significant value benefit that allows customers to innovate in fashion, home accessories, sports products, electronics, restaurants, cafes and the wide range of categories the mall has to offer," says Dotan. Hello CEO of the North Gate Mall.
Other shopping centers take advantage of being open centers and expand the offerings while creating unique holiday gift fairs, according to the guidelines and spirit of the period.
The Design Plus design complex in Be'er Sheva - which regularly hosts holiday fairs in the field of home design at this time of year, is expanding its reach this year with importers of electrical products, textiles, and even fashion with excess Passover stock, offering holiday gifts at attractive prices, along with wine and olive oil producers Enveloped in Gaza, artists, and small producers from the area display and sell their wares.
This is with the aim of making it easier for the manufacturers in the long run, and allowing them to be exposed to the wide audiences of the complex, and enjoy the revenue.
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Among the gift givers.
The Seven Stars Mall in Herzliya (Photo: Erez Michaeli)
After last Passover there was a significant slowdown due to the general closure, the malls are anticipating an increase in gifts and fashion and are strengthening the purchase benefits and cash gift promotions in a way that allows consumers to enjoy a 15-25% purchase refund.
The Seven Stars Mall Herzliya will give NIS 75 as a gift for a daily cumulative purchase of NIS 500 to members of the mall club and new entrants.
Increased to make the Oshiland complex in Kfar Saba which gives NIS 50 as a gift for every purchase for NIS 199, ie a 25% refund on every purchase, with a benefit that for the first time can be accrued and realized not only in stores but also in the complex's restaurants and cafes.
Faced with the distribution of money as a gift, many malls have chosen to give holiday gifts.
For example, Ir Yamim Mall in Netanya gives holiday gifts to buyers in the daily cumulative amount of NIS 699 as an incentive to expand the shopping basket, among the gifts given: a pyrex mold with a lid, a decorated cake serving stand and other gifts from the hospitality and cooking areas.
Significantly and in light of the situation, many of the chains are increasing their online and delivery services - the Gentleman chain, which operates about 50 branches and is considered one of the most prominent gift chains in Israel, was prepared for the holiday and expanded the delivery service. Corona, we anticipate that audiences who have so far preferred physical shopping will move to online shopping. Businesses looking for a holiday gift for employees, for example, will prefer in our experience a more accessible service, so we set up an online ordering system. The customer, "explains Tal Raz, one of the chain's owners, who this year expanded the range of gifts offered to gifts from the fields of hospitality, culinary and home design, along with personal gifts.
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