"We too often say no to our customers, we need more powerful tools, especially to manage surges in demand."
For Arnaud de Belloy, Managing Director of Herta, the crisis has given a serious boost to categories that had previously been dismal.
Like charcuterie, which after the stability of recent years (+ 0.5% in 2019), has soared 8.7% in value on French shelves for a year.
And even more than 11% for Herta, the market leader with 14% of the radius.
From which to encourage the group, of which Nestlé ceded this summer the control to the Spanish Casa Tarradellas (at 60%), to embark on the biggest investment in its history.
Over the past ten years, its industrial efforts have averaged 15 million euros per year.
This time, it will inject 85 million in two years into its four factories and logistics platforms in France.
"I have never seen such an industrial effort in my entire career at Herta",
enthuses Alexis Gorline, industrial director of the
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