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FitnessBoutique: the web network and franchise passionate about sport


Practicing sport also means knowing how to equip yourself well. Cultivate your form, take care of your body, offer it high quality nutrients, FitnessBoutique is part of this ambition. For 20 years, the small company has become a leading Group in its sector.

20 years at the service of the sporting world

FitnessBoutique stems from an idea, that of four sports-loving friends.

Evolving in an increasingly demanding digital era, future entrepreneurs decide to create a website dedicated to those who share the same passion.

By providing them with fitness, bodybuilding and sports nutrition equipment, the site aims to improve their performance and challenge them on a daily basis.

FitnessBoutique was born and twenty years later, it is clear that the small website has become a French benchmark for fitness.

Specialized in the multi-channel distribution of fitness equipment and sports nutrition, both for individuals and professionals, the group reached more than 70 million turnover in 2021. Thanks to a network of integrated and franchised stores in France and abroad, FitnessBoutique markets its products on different channels.

And this is where the group draws its strength, by capitalizing on its digital network as well as on its physical stores.

By creating a synergy between innovation and team expertise, this fitness leader nurtures its difference.

A French brand in the heart of the Alps, FitnessBoutique has 110 points of sale in the territory as well as in Belgium.

FitnessBoutique: the web network and franchisee passionate about sport N4brands

An innovative product offer to achieve its objectives

For 20 years, FitnessBoutique has managed to differentiate itself through its creative and innovative strength.

Resolutely visionary, the group selects its products with high standards in order to offer only quality and original equipment.

Because under the guise of presenting positive material, FitnessBoutique tends to invite everyone to surpass themselves, set goals and achieve them.

This feeling of challenge, of surpassing oneself is fundamentally anchored in the DNA of the group.

The offer exposes in fact unique, innovative products and subject to identical prices whether they are sold in stores or on the internet.

Whatever the product delivered, FitnessBoutique guarantees its value.

A Quality Charter thus ensures its good traceability, responsibility and quality.

Always in this concern for high standards, the group relies on its great expertise in sport, but also on its values ​​to develop products that make sense.

To do this, the group is constantly innovating to always stay in tune with the needs of its customers.

Following market developments to design and offer responsible, innovative and high value-added equipment, FitnessBoutique is based on this objective.

Wishing to put the athlete at the heart of its missions, the group has designed and deployed two spaces dedicated to it: the shops and the showrooms.

Creating proximity with the community is essential, remains the strength of FitnessBoutique.

Combine performance,

Three strong brands for 8500 references

By being the only network specializing in digital and in stores, FitnessBoutique has a very special position in its ecosystem.

With the ambition of creating Premium products that meet very specific needs, the group has developed three unique brands.

Fitness Doctor: the home fitness specialist

This brand has been designed for those who like to practice sport at home.

The product line is designed to be compact, reliable and at an affordable price.

You can find fitness equipment, bodybuilding and a plethora of accessories;

treadmills, elliptical rowers, benches, candles or Roman chairs.

Whether you are a beginner or a more experienced athlete, Fitness Doctor is aimed at all profiles.

Moovyoo: fun sports sessions

This brand designed by FitnessBoutique combines sport and pleasure.

No longer do you have to choose between watching a series or running, treadmills, rowing machines or ellipticals all have a connected screen.

Enough to take full advantage of Netflix, YouTube or Instagram while remaining active.

Heubozen: professional fitness at home

Fitness brand par excellence, Heubozen presents high-end products, mainly intended for professionals, even semi-professionals.

With a remarkable quality-price ratio, the idea is to be able to enjoy a real gym at home.

Physiotherapists, hotels, sports associations or fitness rooms are among the brand's customers.

Among the 8500 references in its catalog, FitnessBoutique also has own brands in nutrition such as X-nativ, Harder and Black Protein.

With expertise recognized by the entire sports sector, FitnessBoutique continues to grow by capitalizing on innovation to create premium products, while giving pride of place to its network of points of sale.

Source: lefigaro

All business articles on 2022-06-29

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