Cost inflation and constraints on household purchasing power only touch Nestlé without hurting it.
The Swiss agrifood giant is optimistic for the next three years despite this adverse context, which is leading many consumers to abandon national brands in favor of distributor brands.
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Nestlé presented its three-year growth plan on Tuesday at a seminar dedicated to investors.
By 2025, the group is aiming for annual sales growth of around 5%
and an improvement in its margin, which it anticipates between 17.5% and 18.5%.
In 2021 and 2022, the rise in the price of raw materials, packaging and transport had only slightly eroded its margins, which fell to 17%.
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The Swiss group was able to count on its “pricing power”, its ability to increase its prices without its sales suffering.
Customers of Nestlé's premium brands (Nespresso, Purina, etc.) are still ready to pay a little more for their…
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