The Super Bowl is a playoff final game in which the identity of the champion in the NFL is decided.
The annual game is considered a festive and special event and as such it attracts a lot of money.
More precisely, a great deal of money.
Here are some sums worth knowing ahead of tonight's game (Sunday through Monday) between the Los Angeles Rams and the Cincinnati Bengals.
$ 0.
The amount of money paid to the artists appearing in the glittering half-show.
The most respected rappers in the world will take the stage this year: Kendrick Lamar, Snoop Dogg, Eminem, Dr. Dre and Marie J. Blige. Beyond covering the production expenses, the singers are not paid for the 15 minutes of the show. That they get to about 120 million viewers on the broadcast.
Alon Kramer.,
$ 7.6 billion.
The total cumulative bet on the game.
In the Super Bowl you can bet on a wide variety of events.
From the identity of the winner to the length of the anthem at the beginning of the game.
This is a 78% increase in the total amount of bets compared to the previous Super Bowl (almost double), thanks to the peak of about 32 million Americans who bet on the game this year.
The reason for the sharp rise lies in the increase in the number of U.S. states that have recently approved legal sports betting and their number now stands at about 33. The most recent to join the list is New York State.
Eminem.
Does not get even one dollar for the show, Photo: EP
$ 5 billion.
The cost of building the new stadium in Los Angeles which was inaugurated at the beginning of the season and will host the Super Bowl.
The prestigious event travels between different cities and its location is determined several years in advance and regardless of the identity of the teams playing in it.
This is the second time in a row that the local team qualifies for the final game.
Last year the Tampa Bay Bakniers were the first to play and win the championship on their home turf, after all 54 previous Super Bowl games had no local team been able to reach that status in their home stadium.
$ 3,400.
The cheapest ticket price you can buy today for a game.
The demand for tickets for this type of event is skyrocketing especially when the home team participates in the celebration.
The cheapest official ticket price offered for sale was only about a thousand dollars originally.
But market forces at popular second-hand sites in the U.S. have caused the price to triple. On average, the price of a game ticket is close to about $ 7,500, while the most expensive VIP ticket sells for about $ 80,000.
Cincinnati fans prepare, Photo: EP
$ 7 million.
Advertising cost of about 30 seconds during the Super Bowl broadcast.
This is a significant increase from last year where those 30 seconds cost about $ 5.6 million.
In a world where most TV content is consumed on demand through recordings and streaming services, such a major sporting event is a rare and significant attraction to watch live and direct.
As a result, the television network NBC takes care to maximize as much as possible its revenue from the sale of commercials.
$ 220 million.
The annual income from the sale of broadcasting rights for each of the 32 league teams.
The main source of income for the Football League comes from the sale of broadcasting rights to TV and streaming networks.
In the current year, total revenue was about $ 7 billion, and is expected to reach about $ 10 billion in a contract that has already been signed for each of the next ten years.
The author is a senior director in the data analytics department of the American Football League.
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