“
Life in pink.
The first words borrowed from Edith Piaf's famous song to describe the Alpine A522 are from Renault CEO Luca De Meo.
In the heat of the Palais de Tokyo, Carlos Ghosn's successor enthusiastically presented the 2022 livery on Monday evening, the dress of which contrasts with that of 2021. The iconic France blue so characteristic of the brand founded by Jean Rédélé has given way in the pink of sponsor BWT, an Austrian company specializing in water treatment.
The new color invites itself on the sides of the single-seater, on the rear wing but also before.
To honor this juicy sponsorship, the team will even compete in the first two races of the season, in Bahrain (March 20) then in Saudi Arabia (March 27), in full pink.
To discover
Formula 1: manufacturers' classification
Formula 1: drivers classification
Fans moderately like the new colors
Alpine which abandons its favorite color for a bright candy pink, it was enough for some faithful of the brand to cry sacrilege.
In the minutes that followed the online presentation of the car, many montages flourished on social networks to make fun of the original two-tone marriage and the combination of drivers.
We honor our title sponsor
Laurent Rossi
It will certainly take some time for fans of the French team to get used to these new colors after the magnificent livery of the previous year.
“
We are proud of our title sponsor.
Indeed, there is a blue and pink livery which will be the official livery of the season and another pink with blue for the first two races
”, defended Laurent Rossi, CEO of the Alpine brand.
“
We needed a solid sponsor, it helps us to be more peaceful financially and to be able to invest in technology and in the team.
BTW wants to establish a long-term relationship with us
”, welcomed Luca de Meo, CEO of the Renault group.
Fernando Alonso's new jumpsuit.
SARAH MEYSSONNIER / REUTERS
It's different, brighter.
It should look good on TV I think!
Fernando Alonso
“
Yes, I like it!
“Said Fernando Alonso, suffering from the heat under his suit, and who will participate in his 21st season in Formula 1. “
It's different, more brilliant.
It should look good on TV I think!
We have two cars with two decorations but now we will see if they are fast and not just beautiful
,” added the double Spanish world champion.
The same goes for his teammate Esteban Ocon, already accustomed to this same pink since the title sponsor supported the Force India team of which he was a part in 2017 and 2018. “
It's clear, it brings back beautiful memories even if I have the ambition to write new ones.
It's a great day for us this presentation even if it's only
joked the great French driver on the track this Wednesday on the Barcelona circuit during the first winter tests.