Juan Carlos Unzué, this Sunday in the Pizjuán box.Jose Manuel Vidal (EFE)
I had the intention of, taking advantage of the fact that the League stops, to be able to talk to you about things a little more frivolous than usual, not because the ones of each week are a treatise on psychosociology, but these breaks allow you to keep an eye on some frivolity of our world of soccer.
And I had stayed with that initial image of the classic with a team dressed in black and another in yellow, each of them identifiable with Real Madrid and FC Barcelona by their shields... and nothing more.
Perhaps those four red bars could bring the yellows closer to the image of Catalonia, period.
I was thinking about those colorful questions when an alert popped up telling me that Boca Juniors was going to change its classic blue with a yellow stripe for a completely yellow shirt to face River Plate, another classic among the greats of the world of soccer.
The reasons of Real Madrid and Barça already knew them and they had to do with that avidity of the
marketing
to turn each event into an exceptional experience and associate it with that new shirt and all together in higher sales in physical and virtual stores.
But from Buenos Aires came a more definitive argument, indisputable, indestructible since it was the criteria of a magician-shaman-medium who had first freed Boca's wardrobe from bad energies to finally suggest the change to yellow to break with bad influences. that remained in the air and in the spirits after the Libertadores final lost in Madrid.
They will tell me that it is not a definitive suggestion, one of those that if you do not do it and lose you will regret it for life and if you do it and also lose, then it is what you had before.
Therefore, zero risk.
Well, zero, zero either because it means seeing your usual team in that initial formation,
the one that you have secularly identified with colors, with a way of looking and seeing, with a uniform that allowed mine to be distinguished from others in combat and that in this case the presence of a red stripe shirt is what finally locates that a classic was being played there.
Or a new classic.
Or a New Age classic.
I don't know but I'm sure a wise man
new-age marketer
will know how to give it the right name so that the machine keeps rolling and counting coins.
I thought about all that and how two yellow shirts had ended up wearing the successes, an unexpected point, a lot revitalizing, when yellow has always been considered a color with a certain negative aroma.
Of that aroma that would have led the late Luis Aragonés to refuse this type of experiment, whether it was said by the
marketing
or the shaman, who for energy management is already him and only him.
And how that color was cataloged as impossible for our goalkeepers while the Germans did not stop winning titles dressed in that guise —let's see if that was the whole question of passing the quarterfinals and that of penalties?—.
I was thinking about all of this in the Ramón Sánchez Pizjuán box while we waited for Juan Carlos Unzué, whom Sevilla honored with his Legend Number.
There, surrounded by many goalkeepers, or just goalkeepers, since I think that condition is never lost, in a team marked from that position;
Not in vain is Sevilla the only team I know in elite football with a coach and sports director who have defended the goal and who have seen the game from that last line, or first line of attack depending on how you look at the pitch.
We were all there to pay homage to Unzué, the goalkeeper and athlete, and cling to his smile and the joy in his eyes, that example that makes each day a happy discovery and that relativizes all our concerns.
marketing
or anything artificial.
That was about what Juan Carlos represents so well that he is the simple and powerful humanity.
Without colors.
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