Barcelona partners approve the agreement with Spotify

Barcelona yesterday approved the sponsorship agreement with Spotify in the extraordinary assembly held electronically for the first time in the club's history.

An agreement for which Barça hopes to raise close to 450 million euros in 12 seasons.

The Swedish company will appear on the front of the men's and women's first team shirts, as well as on the training elastics.

The alliance achieved an unprecedented event at Barça.

The Barça stadium will be baptized as Spotify Camp Nou.

“I can proudly announce that Spotify will soon present its application in Catalan”, celebrated the president, Joan Laporta, after the pact was approved with 625 votes in favour, 48 against and 27 blank.

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Joan Laporta, boasted: "It is the best sponsorship agreement in the club's history."

Barça, however, did not explain the figures of the contract with the Swedish company.

“Spotify has never disclosed a deal.

They are their rules and we have to respect them.

They have made the exception of letting us announce the duration of the contract.

I ask for maximum understanding.

Let no one think that we are violating the club's statutes.

Nor do we publish the salaries of the players”, justified the maximum Barca manager.

The streaming music and podcast platform will appear on the jerseys of the first teams in the next four years and, as confirmed by this newspaper, it will leave 57.5 million, plus 2.5 in variables.

The training elastics were a topic of discussion in the negotiations between Spotify and Barça.

Initially, the name of the Scandinavian company was to appear on the back.

Finally, he will also be in the front and will pay 10 million for each of the three agreed seasons.

In the case of the name of the Camp Nou, the communion between Barça and Spotify will be for 12 seasons.

Juli Guiu, vice president of marketing for the club, explained: “There are examples such as Real Sociedad or Mallorca that have made the name disappear.

What we wanted was for Camp Nou to always appear”.

Barcelona will charge five million euros for the name of the stadium until the works at

are completed .

an iconic space

Once Barça has completed its new home, the Swedish company will pay 20 million.

At the club, then, they hope to collect five million in the next four courses and 20 in the remaining eight.

“Not only is it the best sponsorship contract in history in economic parameters, which it is, but also because of the international projection of culture, sports and entertainment.

It will be more than a football stadium, it will be an iconic space”, Guiu completed.

In other words, if the works are completed within the stipulated time, Barça will collect 180 million euros for the name of the stadium.

In addition to 240 for the first team shirts and 30 for the training ones.

"I see in the room one of the people who has suffered the most from the agreement with Spotify, who is Darren Dein, and I want to thank him," said Laporta.

The son of the former vice president of Arsenal and Thierry Henry's agent was the person who brought the Swedish company closer to Barcelona.

"Spotify exceeds in economic figures any agreement that Barça has had on its shirt," Laporta stressed.

Rakuten left 55 million per year for the men's shirt and Stanley three for the women's.

Between the two, the Barça club charged 58 million for the 60 that Spotify will leave them.

Beko, before the pandemic, paid 18 million for the men's first team sleeve and training shirt.

Now, Spotify will keep the men's and women's training elastics in exchange for 10 million per year.

"We will announce the sponsorship agreement for the sleeve before June 30," Laporta announced.

Real Madrid receives 70 million euros per year from Emirates, which also sponsors the women's and men's teams, both in shirts for official matches and training shirts.

Manchester United charges 55 from TeamViewer for the same assets, to Chelsea's 47 and Liverpool's 59.2.

Juli Guiu, a key man in the negotiations between the Swedish company and the Catalan club, added: "It is a unique strategic alliance between two leading brands in the world of sports and music."

Spotify has 406 million monthly users and 180 million subscribers.

The Swedish company was founded in 2006 and has an annual turnover of 2,689 million euros.

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