The "Future Sport Israel" event, led by the Export Institute and Director of Foreign Trade at the Ministry of Economy, opened yesterday (Tuesday) at Bloomfield Stadium in Tel Aviv.
As part of the event, dozens of senior representatives of the world's leading sports leagues arrived in Israel, including executives from the Spanish Football League, the Italian Football and Basketball League, the NFL League, sports brands, investors and giants from the world of media and sports.
The conference began with remarks by the chairman of the Export Institute, Ayelet Nachmias-Rabin, in memory of the creator, the TV man and host of the sports channel, the late Modi Bar-On, who passed away after a serious illness.
The audience in the hall honored his memory with applause for a minute.
Representatives of international companies who came from Germany, France, Spain, China, India, South Africa and more - recruited mostly by the Ministry of Economy and Industry's economic annexes around the world, took advantage of the event to be exposed and get to know the dozens of Israeli companies presenting and participating.
Future Sports 2022, Photo: Ness Productions
According to data from the Export Institute, there are currently about 220 Israeli companies operating in Israel that provide solutions in the field of sports, with a volume of investments of over $ 700 million.
The focus of the event was a purposeful display of the leading Israeli technologies in a variety of areas: broadcasting, media, performance improvement, player health, spectator experience in stadiums, creation of sources of income for sports clubs and more.
During the event, four panels were held in various fields, including: performance improvement, adoption of sports technologies, Metaverse and more.
In addition, conference facilitator Meirav Miller held a one-on-one conversation with Yael Arad, Chairman of the Israel Olympic Committee.
Among the guests at the conference were former Israeli and Maccabi Tel Aviv basketball player Mickey Berkovich, Idan Vered soccer player, former Israel national team goalkeeper Bonnie Ginzburg, Danny Federman of Maccabi Tel Aviv basketball, Deputy Ambassador of Bahrain to Israel, Director of the Football Team's Data Department Seville from Spain and more.
Chairman of the Export Institute, Ayelet Nachmias-Rabin: "Israeli high-tech on the field, and not only in industry but also in international sports fields.
At the Export Institute, we believe and work to ensure that Israel is a powerhouse in everything related to innovation in sports through the exposure of Israeli companies that specialize in this field to the largest sports teams in the world.
Israeli high-tech is also breaking boundaries in the sports field, as evidenced by the many dozens of innovative and groundbreaking developments and projects that provide a solution to the world of sports, some of which are already integrated into the leading sports clubs and broadcasters.
We are very happy about the event for the third year and the first time since the corona in physical form.
The conference itself is already recognized as a significant event that attracts senior officials from all sports to come to Israel and be exposed to the innovation we offer in this field of vegetation as well. "
Future Sports 2022, Photo: Ness Productions
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