It's a wedding that ticks several boxes.
New partner of Paris 2024, Danone will provide 1 million dairy products to athletes - "products made for the most part in France and which respond to the desire to offer healthy, local and plant-based food" - via its various brands.
Danone also plans to promote food behavior and mobility messages through activations and campaigns.
Finally, the food group plans to make these 2024 Games a "real vector of pride and commitment" for the 100,000 employees.
"This partnership is a meeting between two companies that share a dream, that of leaving a better world to future generations," says Danone.
We advocate the same values in terms of performance, community, health and the environment.
These Olympic Games are a real opportunity to promote our mission, which is to bring health through food, at all ages of life and with respect for the environment.
In the past, Danone had been a partner of the Olympic Games in Albertville in 1992 and the Football World Cup in 1998, and had developed the Danone Cup in this context.
"This is an important partnership for us, Danone will bring us all its expertise on dairy products, fresh and of plant origin, we underline at Paris 2024. We have real challenges around sedentary lifestyle , food is a central element and partnering with Danone is clearly bringing a legacy.
This new tier 2 partnership enables the Organizing Committee to achieve 80% of its sponsorship objectives at the end of 2022.
“This is the point of passage that we had set ourselves, the arrival of Danone only reinforces the attractiveness of the project and shows that we can have an impact on societal projects.
Paris 2024 has planned an envelope of €1.1 billion in sponsorship and discussions are underway, in particular with the luxury group LVMH.