Remember this World Cup, because it is going to be the last World Cup.
Not only of Messi and Ronaldo, the greatest footballers of the generation, but the last in the format known to us humans who were born somewhere, in the twentieth century.
Take a good look at the people in the suits, the heads of FIFA, their tanned assistants and relatives, and remember: what was will be no more. Black money, a rotten mechanism, bodies that need to be buried - Qatar 2022 is the final whistle heralding the end of an era.
Infantino.
Such an event will not happen again, photo: AP
This week the foreign minister of Tuvalu, an island nation in the Pacific Ocean, announced that it is going to become a digital country.
The leaders of Tuvalu's 12,000 residents chose a creative and innovative solution, which they believe is required for the survival of their country.
The thought that a country could exist in the cloud is inconceivable to my generation - heck, what does that even mean, a digital country?
But it is clear to me that in the coming decades we will get used to the idea, as well as to other technological and scientific breakthroughs that will become an integral part of our lives.
Precisely because of this, the next World Cups we see will be different.
It is not in principle whether they will take place in June or November.
And it is not the use of VAR and its energetic brothers that will arise, that will make the World Cups innovative.
It is a moral matter.
Qatar 2022 will be remembered as the last World Cup that claimed thousands of human lives in vain.
The same workers who worked in extreme heat building the stadiums throughout Qatar, a mass death that was only received with vigorous clucking voices, when it is clear to everyone that neither the workers nor their families will get a share of the 6 billion dollars that will come in from the World Cup revenues.
This time the horror 'passed' only with documentary films and series combined with a photogenic protest on social media (and expect some national teams to pay lip service in the tournament itself. Thank you, Denmark, exciting), but an air train of national teams, media and fans from all over the world has already landed in Qatar.
In 2022 the business is still ticking.
Everyone will play, the trophy will be distributed and one team will proudly wave it in front of the eyes of the world on December 18th at Lucille Stadium.
Listen carefully to the ticking, because the clock is ticking backwards.
Foreign workers in Qatar, photo: AP
The multibillion-dollar conglomerate is at a turning point.
The younger generation will not let the horrors of FIFA continue to happen. Exploitation of workers, trampling of human rights and corruption will not disappear from the world, but the death of privacy, combined with the surge in the use of the new media, heralds that corporations and giant entities, as well as FIFA, are about to recognize their children The new world up close.
And it will not be pleasant for them.
For hundreds of years, the sports business has been conducted in a predatory, forceful manner, using violence, crime, extortion, and every dubious method known to businessmen and power-hungry billionaires.
It's over.
South Africa and Russia have also hosted World Cups.
Even the name of the business will still tick, in the old and traditional way.
In the future, field training and stadium construction will be photographed, documented and sent everywhere.
There are no emails that are immune from the hands of hackers, there are no videos that will not be distributed and there is no server that cannot be hacked.
What the young world leaders, Jessica Ardern from New Zealand, Sanna Marin from Finland and the new guy from Downing 10, Rishi Sunak, already know, will also be learned by FIFA elders. The days when white-privileged-rich men and Tabi Sharara sold World Cups are over. Here too, the bastards They changed the rules.
In order to bring the 20-year-old fans and their younger brothers, who were all born in the right century, to the courts, the business must change.
He has already changed.
It's going to be a matter of trust.
The young people who grew up in networks demand values, inspiration, authenticity and sustainability.
The sponsors and sponsors that FIFA loves so much will also be required to meet the new standards. Adidas, Coca Cola, Tik Tok, Visa and McDonald's will be required to line up, otherwise they will be hurt in the most sensitive part of the body: their wallet.
Qatar.
The World Cup is underway, photo: AP
It is possible to draw a straight line between the women's protest against the regime in Iran and the World Cup in Qatar: history will examine both and know how to define the year 2022 as a year of significant changes.
Women's rights and human rights came to the center of the discussion, despite human attempts to suppress them.
Everything is bubbling under the surface and will soon explode.
Not only Messi and Ronaldo will go through dramatic days this month, every human being who watches them will go through an exciting, powerful, one-time experience.
Their small tribute to the dead workers, may ignite the World Cup and perhaps the whole region.
They won't dare.
Messi and Ronaldo are part of the machine, they work with it.
She serves them well, and has lined their bank accounts for years.
Messi and Ronaldo.
They will not fight against the situation, photo: AFP
The song that accompanies Qatar 2022 "Better Together" sounds almost ironic in view of the latest findings, but the great singing in the stadiums must continue.
For the very last time, let them sing.
and that the latter will turn off the light.
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