Forget fish & chips and cups of tea, say hello to baguettes and buttery croissants.
That was the NBA mantra three years ago.
From 2011 to 2019, the American major league played one official match per year in the United Kingdom.
She skipped London in January 2020 to prefer Paris, and will be back there this Thursday (9 p.m.,
Canal+
and
beIN Sports
), for her first major outing away from America since the Covid-19 pandemic.
Why does the NBA, one of the most powerful sports leagues in the world, still choose France to the detriment of its big European neighbours?
To discover
NBA: schedule and results
NBA standings
“
There is phenomenal interest in France
” for the NBA, responds to
Le Figaro
George Aivazoglou, head of marketing for the American league in Europe.
The figures released by the NBA in 2021 prove it: France was the leading European country to purchase NBA jerseys and derivative products of all kinds.
It is in France that the NBA collects its greatest number of views on YouTube and Instagram…
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