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Champions League: why Inter Milan does not display a sponsor on its shirt

2023-05-17T10:18:14.038Z

Highlights: Inter Milan's shirt is blank of any commercial logo. This is a choice made by the management after several months of bickering with the main sponsor Digitalbits. Digitalbits paid nothing last season (24 million plus a bonus of 1.25). The club was even forced to grant a loan of 10 million to meet its needs. LeoVegas, the online casino and sports betting company, has been featured on pre-match training kits and warm-up jerseys since this winter. On June 10, Edin Dzeko and Henrikh Mkhitaryan should play one last time without a sponsor.


This is not to displease the nerazzurri fans. The shirt of Inter Milan, qualified for the final of the Champions League, is not


Black and blue vertical stripes blank of any commercial logo. Since the beginning of April, Inter Milan fans have been enjoying the show on the pitch more than ever and they are not to be outdone in terms of respect for heritage. Their legendary tunic is currently relieved of any sponsor, as we saw during the double victorious confrontation against the rival Milan in the semi-finals of the C1 (0-2, 1-0). This is a choice made by the management after several months of bickering with the main sponsor Digitalbits, in default of payment.

The basic contract was very promising. It was expected to raise up to €86 million over 4 years. But Digitalbits paid nothing last season (24 million plus a bonus of 1.25). The club was even forced to grant a loan of 10 million to meet its needs. "We understand that the crisis in the cryptocurrency sector, which worsened in the second quarter of 2022, has significantly affected the customer's ability to fulfill its obligations," the club said in a statement last April when the unpaid sum of 24 million had been advanced. "We reserve all actions and remedies to protect our interests and contractual rights and, in the meantime, we have removed from our website the partner logos, billboards and jerseys of the youth and women's teams," the institution added.

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This superb European career will offer great regrets to the company. But it will also raise the stakes for the negotiation of next season's sponsor. Will it be LeoVegas? The online casino and sports betting company has in any case signed a contract this winter and has since appeared on training kits and pre-match warm-up jerseys.

LeoVegas, the online casino and sports betting company, has been featured on pre-match training kits and warm-up jerseys since this winter Photo REUTERS/Alberto Lingria

On June 10 in Istanbul, the teammates of Edin Dzeko and Henrikh Mkhitaryan should play one last time without a sponsor. It will be against Real Madrid or Manchester City, who face each other tonight in the north of England.

Source: leparis

All sports articles on 2023-05-17

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