As of: January 23, 2024, 2:16 p.m
By: Niklas Kirk
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At the Hahnenkamm race, ski racer Julian Schütter was only present as a spectator.
The Austrian ski ace was extremely critical of the organizer.
Kitzbühel – For many fans it is the highlight of the Ski World Cup season: the descent on the legendary “Streif”.
This year, winter sports fans once again focused on the 84th edition of the Hahnenkamm Race from January 19th to 21st.
There they witnessed Thomas Dreßen's last appearance and how the Frenchman Cyprien Sarrazin secured the double victory.
Aside from sport, ÖSV athlete Julian Schütter spoke out and criticized the organizers with harsh words.
The reason for this is one of the advertising partners.
ÖSV athlete Schütter: by train to the World Cup race
Because of a torn cruciate ligament, Schütter was only left with the role of spectator this year.
Nevertheless, the B squad traveled by train to Gamsstadt to attend the World Cup race.
After the event, the Austrian, who is also known as a climate activist, spoke out against the organizers because of the advertising boards that had been put up.
Prominently staged and criticized by Julian Schütter: Advertising for Austrian Airlines © Own montage: left – picture alliance/Michael Kappeler right – Robert Szaniszlo
Julian Schütter criticizes advertising deals with airlines and oil companies
The 25-year-old's anger was primarily directed at the prominent advertising for Austrian Airlines, which was clearly visible along the route and at the finish line, among other things.
A no-go for Schütter, which is why he spoke up via Instagram as follows: “The Hahnenkamm races are one of the most important and beautiful events in alpine skiing.
At the same time, they are driving their own downfall this year by advertising for an airline.”
Schütter supplements his criticism of this advertising partner by pointing out that the airline was only recently convicted of greenwashing.
This is serious damage to our image in times when the tension between winter sports and environmental protection is constantly being discussed.
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Schütter with a wake-up call to winter sports: “We have to stop promoting our destruction”
According to Schütter, more than ever before, sport is about stopping “advertising our own destruction” and starting to fight it.
He goes on to name another controversial partnership: the collaboration between the Norwegian Ski Association and the state-owned oil company.
At the end of his statements, Schütter linked the account of the international ski association FIS.
A few days after Sarrazin's triumph, not only his outstanding performance remains on everyone's lips, but also the dispute about how skiing could be shaped in the future.
The fact that Schütter, who lives in Innsbruck, traveled to Kitzbühel by train at the weekend should be understood as a further sign of his attitude.
He recently made it clear to the Austrian
Today
newspaper that he did not own a car.
(nki)