22 years ago Mark Cuban acquired the Dallas Mavericks and has since become one of the most colorful, vocal and innovative owners in the NBA.
During this time he also collected one championship ring, kept Dirk Nowtsi in Dallas for the rest of his career, and also managed to get his hands on one.
Luca Doncic is his name, which reshapes the narrative of the franchise.
In an interview on the podcast "The Real Ones" with Logan Murdoch and Raja Bell (who also played in Dallas), Cuban as usual provided some monologues worth reading.
On the significant changes that have taken place in the best league in the world since joining the league as owners: "The players today are a bigger brand than the league. You have to recognize that players are a brand in themselves, they come to the league as a brand, and they think differently today. In the locker room, and guys who smoke and I said to myself ‘this shit has to stop.’
Nowadays, the first thing players do in half when their coaches are talking, is take out their phone.
If such a thing had happened in the days when I was just starting out someone would have already said 'what the hell are you doing', but today everyone is doing it.
The young, the old.
They want to know what moves they have made, what people think of them and if there is already their highlight running on the networks.
It's a completely different mentality and it makes the work of coaches much harder.
Nowitzki.
"Luca appreciates the concern", Photo: USA TODAY Sports
On the other hand, it can also help players be more prepared to be coached because they are much more aware of what is being said about them and reviews of their game.
"It's not like in the past when the local reporter annoyed you because of a newspaper article, today everything every player does gets publicity, whether it's tweeted on Twitter, Instagram or Tiktok."
On the character of Luka Doncic: "Today you have to accept the character of the players as they are. Luca is just a great guy. He's smart and wants to win, that's all that interests him. He wants to work hard. In addition, we were lucky in season 21 and Dirk Nowitzki's last time he played with Luca. They got closer and became friends, and the possibility of making that transition between two superstars and this connection between them was very helpful and important. You know Dirk, he's just an extraordinary person. He cares. He cares. "From the Mavericks, he cares about the city of Dallas and it's important to him that Lucca succeeds. And of course Lucca appreciates this concern from a player who is a member of the Hall of Fame."
Doncic, Photo: Reuters
The adaptation that young players have to make to the best league in the world: "The league today is very young. You can have incredible talent, but if you come to the NBA at 19 or 20 as long as you are not a star of a generation, like Luca, you still have to keep learning how to play Basketball.It does not matter where you are in the world, knowing how to play NBA basketball - it's an exceptional ability that needs to be developed.It's not just playing basketball, there are so many nuances to playing at the IQ level, lifestyle, taking care of your body to By the time you reach the 82nd game of the season you can still play at the highest level. Few people understand the physical and mental strain involved in being an NBA player. The players who come to the league have been stars everywhere up to this point but it is important to have a mentor guide them Another situation "
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