For the first time there is a main sponsor of the Youth Premier League after the natural juice maker Priniv signed today (Monday) a first and initial sponsorship agreement.
The sponsorship will be accompanied by additional joint activities of the two bodies throughout the seasons, both between the fans and joint activities of the two bodies on social networks and on the field, also the collaboration will include the participation of different team players in major brand events throughout the seasons.
The Basketball Association said: "We thank Priniv for the important decision to become the sponsor of the Youth Premier League in the coming years.
"This is a very important league, in which the future generation of Israeli basketball has grown. In recent years, the association has invested heavily in this league and all the games are broadcast on the sports channel or via Pixelot cameras networked on all the courts.
"Thanks to this collaboration we will be able to further expand the activity, innovation and exposure of the league and thus reach new audiences and improve the viewing experience for the audience on the pitches and those watching it at home.
Were we wrong?
Fixed!
If you found an error in the article, we'll be happy for you to share it with us
