Politics
Written by: Zheng Baosheng
2019-12-26 22:35
Last updated: 2019-12-26 22:35Earlier, the Secretary for Labour and Welfare, Luo Zhiguang, live broadcasted on the Facebook page of the Labour and Welfare Bureau. The highest peak was only about 70 people, most of the time was only about 60 people, and the whole live broadcast was less than 900 people.
In fact, the number of Facebook page contacts is related to how many people like it on weekdays. When many people like a page to do live broadcasts, there are more users who push contact. "Hong Kong 01" counted the special pages used by various bureaus or officials to publish information, and found that many of them were "likeless".
Lin Zheng's page 116,000 "Like" The Department of Justice and the Security Bureau did not open the page
The Chief Executive, Mrs Carrie Lam, is the head of the government. The number of likes is also outstanding, with 115,923 "likes". However, the performance of the directors of the divisions was not satisfactory. The better ones had more than 10,000 likes, and the more deserted pages were only about 1% of Lin Zheng's likes.
First look at the likes of the three divisions. The Chief Secretary for Administration's office has 4,056 likes, and the Financial Secretary, Chen Maobo has 3,479 followers. Neither the Department of Justice nor the Secretary for Justice, Cheng Ruo-hwan, has a dedicated page.
Recent anti-legislative activities have led to many conflicts, but neither the Security Bureau nor the Director Li Jiachao have opened special pages. Many departments under the Security Bureau, including the Police Department and the Fire Services Department, have special pages, and relevant information can be distributed through the special pages of the department.
Some directors use personal accounts or personal pages to post information. For example, the Financial Secretary, Chen Maobo, used personal accounts to announce policies and schedules. ↓
The big wicked ghost is the first in the round.
As for the number of likes on the Facebook pages of other bureaus, the most "liked" is the Environment Bureau page "Big Ghost", with 65,631 likes. From time to time, the "Big Ghost" pumped water to introduce environmental protection information in a lively and interesting way, and the public was quite unhappy.
The Democratic Alliance for the Betterment of Hong Kong (DAB) Zheng Yongshun criticized the Secretary for the Environment, Mr Wong Kam-sing, for posting an article about "Living off the ground" on Lantau Island in the Legislative Council. He did not speak on social issues. But in fact, Huang Jinxing's personal page is running well. There are 10,349 likes. Even if it is an official article, such as a speech on December 2 at Nanfeng Spinning Mill in Tsuen Wan, there are 81 likes, 1 heart, a smiley face, plus 3 Messages and 5 sharing, the performance is better than many directors.
In order to encourage recycling and other environmental protection measures, the "Big Ghost" of the Environment Bureau "pump water" has been praised by many netizens.
Civil Affairs Bureau ranks second among treasury bureaus
The Home Affairs Bureau's page has 51,158 likes, and it is the second-largest government page behind the "big ghost". It was followed by the Civil Service Bureau, which had 13,889 likes.
The ranking of other bureau-level pages is 9,682 likes from Development Bureaus, 7,516 likes from Transport and Housing Bureau, "Department Lines and Lines", 6,221 likes from Innovation and Technology Bureaus, and 4,645 Follower of the Secretary of Education Yang Runxiong personal account, 2,851 likes of the Secretary for Constitutional and Mainland Affairs Nie Dequan personal page, 2,594 likes of the Secretary of Food and Health Chen Zhaoshi personal page, 2,584 likes business and Economic Development Board, 2,066 praised labor and welfare boards. The least-liked person is the Financial Affairs and Treasury Bureau, with only 1,219 likes, only about 1% of Lin Zheng.
The Treasury Bureau has reprinted only 19 posts 8 times since October
Like the few pages of the Financial Services and the Treasury Bureau, the news itself is not much, and it is all official information. The page had 19 posts from October to December, but 8 of them were reprinted other content, including Lin Zheng's "Holi Policy Policy Report" and the 2020-21 Budget Page. Eleven times he published self-made content, including three times attending public occasions, five times meeting in different places and meeting foreign guests, two times related to "Fast Turn", and one picture of Christmas congratulations.
Laofu Bureau posts cover old and young business and economic bureaus and more in English
Some government pages are neither lazy nor deserted, but the public's response to the content is not good. Like the second-smallest page of the Labour and Welfare Bureau. From October to December, there were 34 posts, including consultation on the "Hong Kong Rehabilitation Plan Scheme", elderly services, care allowances, etc. In addition to the Bureau of Commerce and Economic Development, which has the third smallest number, in addition to the bureau's developments, there are also English versions of the policy and the focus of English media reports.
Development Bureau's most diligent production every week raises industry attention
When it comes to diligence, 9,681 liked Development Bureau pages are also doing well. Although the update density of the bureau is not high, there are filmings every week, introducing news such as the Water Supplies Department, Drainage Services Department, Agriculture, Fisheries and Conservation Department, and Civil Engineering and Development Department. Star-gazing facilities will be built between the bays, and ecological coast facilities will be placed in seawalls in multiple areas for experiments.
The most talked about in the past half month was the first public works project in Hong Kong to adopt the "assembly and assembly" construction method, which has caused discussions in the construction industry. Relevant videos responded well, with 286 likes, smiles or hearts, 59 comments and 217 shares.
Development Bureau recently filmed the "Assembly and Synthesis" construction method.
Home Affairs Bureau diversified recreation and entertainment to transportation
Some people like to run a Facebook page. The most important thing is that they are good enough. Take the Home Affairs Bureau, which has the second highest number of bureau-level likes, as an example.
The Home Affairs Bureau has posted up to 115 pages from October to December, covering cultural and recreational activities, daily life information, and breaking news. For example, there are the latest exhibits of the newly reopened Hong Kong Museum of Art in the arts field, and the news of the gold medallist Li Huishi from sports bikes, as well as group performance information and Hong Kong flower exhibition information. Announce special traffic arrangements, etc. The Home Affairs Bureau will send an annual calendar at the end of the year.
The Home Affairs Bureau's special page "Similar" content is diverse, from culture and art to sports news ↓
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Economic policy is "difficult to enter the house", public reaction is cold
In fact, the content of the Facebook page must be attractive enough, otherwise even if the page is liked by many people, the response is not good, and the economic policy has "congenital shortcomings", which is not attractive enough compared with other civil affairs.
For example, the Home Affairs Bureau "Relief Assistance" reprinted the Commerce and Economic Development Bureau's film about the new patent system. The original business film has 17 likes, 1 message, and 10 reprints. The Home Affairs Bureau reprinted only 19 likes and 1 Message, reprinted 3 times.
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