Implications of the Latin Super Bowl accent

The Latin woman figure was the protagonist in the Super Bowl halftime show this year. Costumes and flashy movements that wrapped, in the middle of everything, a political message. And in the meantime, the question arises about the implications of this show for Latinos inside and outside the United States. CNN spoke with Lili Gil, a marketing expert and president and co-founder of CIEN +, and also with Enrique Pumar, a sociologist at the University of Santa Clara, who give us his perspective on this issue.