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The Kansas City Chiefs: NFL champions for the second time 2:26
(CNN) - Jennifer Lopez and Shakira announced last week that there would be a tribute to Kobe Bryant during their halftime show.
But many people missed it.
Bryant and his 13-year-old daughter, Gianna, were among the nine people who died in a helicopter crash in Calabasas, California, a week before Super Bowl LIV.
"We will all remember Kobe on Sunday and celebrate life and diversity in this country," Shakira said at a Super Bowl press event on Thursday. "I am sure I would be very proud to see the message we are trying to convey on stage that day."
Lopez said the tribute would be "sincere" for the man who was a close friend of his fiancé, former New York Yankees player Alex Rodriguez.
She got excited during the press conference while talking about Bryant and his wife, Vanessa, who, he said, had attended their last show in Las Vegas on a "date night."
"We had a beautiful night that night," Lopez said. "I think it's affecting everyone so much because it just reminds us again how fragile life is and how we should appreciate each moment."
The tribute to Bryant during the halftime show took place when Lopez's daughter, Emme, 11, along with a children's choir, joined her on stage to sing "Let's Get Loud."
An aerial image of the field showed a giant cross, which lit in purple and yellow, the colors of the Los Angeles Lakers for whom Bryant played from 1996 until his retirement in 2016.
Some on social networks expressed disappointment.
Me looking for the Kobe Bryant tribute #SuperBowl #PepsiHalftime pic.twitter.com/UG25j24te9
- Nneoma🇳🇬 (@nneoma_nosike) February 3, 2020
"Me, looking for the tribute to Kobe Bryant," said a Twitter user.
JLO: "I'm going to make a heartfelt tribute to Kobe Bryant at my halftime show"
Me waiting for the heartfelt tribute: pic.twitter.com/o4MvvA4Uti
- yazo (@yasmin_mars_) February 3, 2020
"JLO: 'I will make a tribute to Kobe Bryant during my halftime show.'
"I, waiting for the tribute sense," wrote another Twitter user
Reggaeton singer Bad Bunny, who performed with Shakira and Lopez during part of the halftime show, released a song in memory of Bryant last week, titled "6 Rings."
"Congratulations, you also won 6 rings ... Five in the NBA, a marriage that gave your daughters," says the song. "To think that one left with you makes me lose control, but, nah, it's good for you to have someone to play with in heaven."
Before the game began between the Kansas City Chiefs and the San Francisco 49ers, there was also a time to honor those who died in the helicopter crash.
The players lined up on the 24-yard line for a moment of silence. Bryant was number 24 when he played for the Lakers.
Kobe Bryant Super Bowl