Tech nugget or real smoke screen? Magic Leap has already caused a lot of ink to flow and has raised a lot of money, more than $ 2.5 billion. His augmented reality glasses capsized the hearts of many investors, including that of the Japanese NTT Docomo, the last to invest $ 280 million in the adventure. He had joined other prestigious names, such as Google, in his capital. Today, the beauty would be on sale for $ 10 billion, according to Bloomberg. The amount can leave one wondering given the results obtained by the company. She launched only one product, the Magic Leap One, augmented reality glasses. The wait generated was equaled only by the disappointment of the first testers. The product was expensive - $ 2,600 - and the result was not that breathtaking. Some have criticized the field of vision, others the colors. In short, nothing so extraordinary.
Frontier between the real world and the Internet
What would then push Facebook to write a check for 10 billion dollars for this technology, knowing that for the moment, the group has confirmed or denied nothing? This would not be Mark Zuckerberg's first foray into the field of augmented or virtual reality. In 2014, he had already got hold of Oculus VR for $ 2 billion. Since then, technology has advanced and prices for start-ups have soared. Facebook does not hide its interest in augmented reality, which opens up new possibilities, particularly in terms of advertising. He is not alone in exploring this area. Snap, the parent company of Snapchat, also has its own glasses. Evan Siegel sees it as a way to blur the boundaries between the real world and the Internet.