The most powerful major in Hollywood has finally given in to Bruno Le Maire and Cédric O. Disney will postpone the launch of its streaming service until Tuesday, April 7, " at the request of the French government ", the American giant announced in a tweet posted on Saturday March 20 at the end of the day.
The clock shows a little over 8 p.m. the day before, when the Minister of the Economy and his Secretary of State for Digital call Bob Chapek, the new CEO of the Walt Disney Company. Their request is delicate. It is to convince the world leader in entertainment to postpone the imminent inauguration, this Tuesday, of its Disney + platform. A highly strategic launch for the Burbank firm, planned on a European scale, in France, Great Britain, Spain, Italy, Germany and in which Disney has already incurred huge marketing expenses. In view of the issue, Bob Chapek first insists on maintaining the date of March 24. He offers to participate in
This article is for subscribers only. You still have 85% to discover.
Subscribe: € 1 for 2 months
cancellable at any time
Enter your emailAlready subscribed? Log in