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Written by: Ouyang Dehao
2020-04-15 07:35
Last update date: 2020-04-15 07:35The new coronavirus pneumonia COVID-19 epidemic continues. Many people stay at home to fight the epidemic or work at home. Baking bread and pastries at leisure makes the business of baking materials shops rise. However, the same type of baking classroom has been revised from last year. After the demonstration conflict broke out, the number of applicants decreased significantly. In the face of the severe epidemic in recent months, some shopkeepers have transformed into real-time video conferencing software Zoom distance teaching to try to open up a new blood path; they have also opted to see the pace of walking and maintain a limited number of classes to survive the hardships of "food-based" day.
Miss Lin pointed out that if students encounter difficulties, they can cancel the mute and press the function of raising their hands to ask questions. As for each production step, you can also take pictures, or put food in front of the camera, and the instructor will provide complete pictures for reference and point out one by one. (Provided by Miss Lin)
Poor live broadcast response in October last year was a watershed in February this year
Affected by the epidemic, the real-time video conferencing software Zoom is widely used. Ms. Lin, the head of the "one-cooking classroom", which focuses on non-sensitive (excluding sensitive sources) baking, said that as early as August last year, the clashes due to anti-revision routines continued. The students did not dare to attend classes, and the number of applicants decreased by 70%, so the idea of live teaching began. However, Zoom was still not popular at the time, and live broadcast teaching was launched in October but "responsiveness", only temporarily suspended with the physical classroom.
Until February this year, the class was broadcast again. She described it as a watershed. The number of applicants unexpectedly increased by 30%, and even more than 10 people per class on Sunday.
Refers to the difference in taste of the finished product, no on-site taste, no harm
"Zoom has no limit, no maximum number of people, but they are all in the classroom, but they just move to the housing company." She said that the process of live broadcast and physical teaching has not changed much. It is also the instructor explaining the class rules, teaching demonstration, production And Q & A time.
If students encounter difficulties, they can cancel the mute and press the function of raising their hands to ask questions. As for each production step, you can also take pictures, or put food in front of the camera, and the instructor will provide a complete picture for reference and point out one by one. She also pointed out that if the production steps are correct, the taste of the finished product is not much different. Even if you do n’t try it on the spot, it will not hinder the teaching.
Students in Hong Kong are not used to the live broadcast teaching mode
However, Miss Lin admitted that the live broadcast teaching is still in the groping stage. Because it is difficult to buy insensitive food, it needs to be sent to the student ’s home seven days ago, but the Hong Kong people ’s “ready-to-eat culture” is not used to the early registration model; or some parents leave to deal with family affairs during the class Even some students have not prepared basic materials such as oil and sugar in time, so they are still looking for solutions. However, live broadcast teaching also has advantages. Past courses are charged per capita, but after the live broadcast, "one person's price (material fee), the whole family can make a cake!"
The number of students is only 60% of the face-to-face class
Lin said that the hourly rent for commercial buildings in the past required 1,000 to 1,500 yuan, but the course fees were higher and the number of applicants was higher. Even if the income after live broadcast teaching increased by 20%, it did not return to the level before the anti-amendment incident. The average number of students is only 60%. But she noticed that the customer base has changed. In addition to the fixed parents, it has also attracted the attention of young people. Among them, the tuna fish bread course is the most popular. She continued to point out that some experts asked her to talk about cooperation, and believe that in the future, they will continue to develop in the direction of live broadcast teaching. Some students are concerned about the privacy of Zoom, so they will consider other live software teaching.
Business fell 80% Bakery classroom owner: unsatisfied lily counted snickers
Some shop owners choose to transform, and some choose to stick to physical teaching. The shopkeeper who opened the baking classroom in Yau Tsim Mong District chanted, "Business is too scarce, 80%!" She pointed out that the business has been the worst since mid-March. At present, non-profit-making groups or companies no longer organize groups to report, and parents also Cancel the appointment and lose a lot of parents and group customers. Although there are limited one or two classes per week, there are only two or three people per class. The customers are mainly young ladies. Before it was unaffected, there were 10 to 12 people in each class, and cartoon-style baking courses were more popular.
She described "unsatisfied ridicule" as the store is well located and close to the subway station. The monthly rent of the 1,700 square foot upstairs shop is more than 40,000 yuan. Together with advertising and other miscellaneous expenses, the monthly expenditure is a total of 80,000 yuan. She revealed that, fortunately, the business was not bad before the outbreak, and it could still support the old food for a period of time, blaming the government for only knowing to call the owners to reduce rents, but no specific measures. Due to the sale of materials, I recently applied for the retail industry subsidy scheme, but I was worried about the disqualification and thought that the measures should include retail-related industries. "Well, you don't die if you are full, and you die when you are hungry!
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