Hong Kong (CNN Business) -
Elon Musk has already got people to buy flamethrowers, shorts and surfboards.
Now he's also pouring out some tequila.
Musk's electric carmaker Tesla launched its own "Tesla Tequila" line on Thursday, fulfilling the director's promise that the company will begin selling its own brand of liquor.
The drink, which sells for $ 250 on Tesla's website, comes in a lightning bolt-shaped bottle and is produced by Nosotros Tequila, a spirits brand in Southern California.
Supplies of the product were quickly depleted on Thursday, even as orders were limited to two bottles each and were only made available to customers in certain US states.
The project has been brewing for years.
Musk had previously joked that the product would be called "Teslaquila."
And it even had the company apply for a trademark of the name at one point.
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In 2018, he also teased followers on Twitter with a photo of a supposed prototype.
Visual approximation pic.twitter.com/sMn3Pv476Y
- Elon Musk (@elonmusk) October 12, 2018
This is not the first time that Tesla has raised eyebrows with his choice of merchandise.
Earlier this year, the company began selling mini red gym shorts on its website, in a playful blow to investors who had "shorted" Tesla, or bet its stock would fall.
Each pair was priced at $ 69,420.
Musk also made headlines this week by revealing how close the automaker was to bankruptcy at one point.
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In response to a question on Twitter, he said that Tesla was only "about a month" away from the collapse when it was working to increase production of its popular Model 3 sedan from mid-2017 to mid-2019. Manufacturing of that vehicle has been notoriously difficult, and Musk called the process "hellish production [and] logistics."
However, those struggles are not reflected in their share price.
Tesla shares have soared this year, more than 420%.
Last month, the automaker also posted strong earnings.
It announced record third quarter earnings and intends to maintain its goal of selling 500,000 cars this year.
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