2020 will be remembered as a very special year.
Covid-19, like a thick, opaque sheet of fog, engulfed and confused the entire planet.
But the hope that humanity will unite against the scourge and succeed in building a community of common destiny is still very much alive.
Despite an unfavorable context for international trade, the opening on November 5 of the 3rd edition of the China International Import Exhibition in Shanghai was maintained.
The host country shows unwavering support for the liberalization and globalization of the economy, as well as for the facilitation of international trade.
China's desire to maintain win-win cooperation partnerships with all the other countries of the world at all costs is seen as a beacon of hope in an economic slump that has spared no one.
Despite the sanitary context and the resulting restrictions, preparations for the 3rd edition of the China International Import Expo took less time than those of the two previous editions.
Registrations, contacts, requests for information and the signing of contracts… All these steps were exceptionally carried out online, which considerably reduced the preparation time for the event.
After the opening of the Exhibition, the streaming sale (no less than five hours live!), In glittery and glamorous teleshopping attire (you still have to do the show), kicked off the show. 'a completely innovative sales technique.
On November 6 and 7, at 7 p.m. (Beijing time), China Media Group, in partnership with brands participating in the Expo, organized a direct sale of European products from France, Italy, Spain, Germany and Russia.
The event, called “Déclic Europe - Streaming sales”, took place on a terrace of the BFC Tower in Shanghai, converted into a film set for the occasion.
A symbolic place if ever there is one: the Bund Finance Center, an architectural gem inaugurated in 2017, is one of the largest financial centers in the world, overlooking the Bund and the Huangpu River with its ballet of flashing rainbow ships .
Famous hosts from the China Media Group, star Chinese influencers, ambassadors and diplomats based in China from five European countries participated in this digital commercial high mass.
But the real stars of this event were the products presented by five handpicked European companies.
An excellent way for them to seduce Chinese consumers who are fond of novelty… And of quality.
The results of "Déclic Europe - Streaming sales"?
Positive, given the impressive system put in place for the occasion.
This took place over two evenings, almost five hours of live in total.
The atmosphere was both professional - the goal being to sell as many products as possible - but also relaxed and good-natured.
The number of connections, comments, views and interactions has not stopped climbing.
As of November 7, more than 30 million Chinese consumers attended the event on the China Media Group social media platforms, with 39 items offered for sale, for a total sales figure of over 13 million euros.
Who were the lucky ones chosen for this big direct sale?
French cheese and wines, which the Chinese have loved for many years, cosmetics and the luxury sector.
France was admirably represented with diplomats such as the famous champagne house Moët & Chandon, with a history spanning more than two centuries, La Roche-Posay products and body care, a new favorite brand of Asian beautystas, and ,
last but not least
, the famous haute couture brand Dior, emblem of French elegance.
An appointment was therefore made on November 7 for a most memorable evening, during which 9 prestigious French brands were present during this live sales broadcast, on the occasion of the China International Import Exhibition.
The French Ambassador to China, Laurent Bili, spoke ahead of the event during an interview with the French-speaking channel CGTN-Français.
He invited
“
Chinese consumers (to come) to taste oysters, wines and jams, so many good products from France”
.
The French art of living has fewer and fewer secrets for the Chinese, who know it better and better.
Laurent Bili also recalled that France had many other creative and innovative companies still unknown to the general public, but which only asked to be.
And the ambassador added that in many respects,
"in many markets, China is now a highly developed country"
, offering one of the most dynamic activities.
The Chinese economy has indeed gradually recovered after the sudden shutdown caused by the Covid-19 pandemic.
A surge of survival beneficial to China, but also to Europe, and of course to France.
Shanghai is a bustling megalopolis with the largest community of e-commerce platform users and online shoppers in China.
It is also a huge laboratory for experimentation with new retail sales methods.
The “Déclic Europe - Streaming Sale” event had such a resonance in the city that it was made the culmination of this 3rd China International Import Exhibition.
The other products from the four corners of the globe have also experienced a craze that they no longer expected after the shock of the pandemic.
The numbers seem to support this commercial dynamic.
Statistics show that total imports to China increased 13.2% in September.
The China International Import Expo is defined as a promotional platform promoting the economic integration of the various participating countries.
The Shanghai municipal government, which organized the event, repeats like a mantra that the keywords are "mutual benefit" and "win-win principle of reciprocity", and always will be.
Facing the Expo site, the headquarters of the global trade conglomerate Greenland Group has set up an unprecedented service platform for an event of this magnitude.
Exhibitors and buyers will be able to find there throughout the year a place of reception and information.
In the last two years, more than 170 traders from 70 countries and regions of the world have taken up residence there, 46 national pavilions have also settled there and more than 80,000 imported products have been presented.
In an extremely complicated health context since there is no certain outcome, the organization of an event such as the China International Import Exhibition takes on particular significance and importance.
It is not meant to be just another trade fair.
In this year 2020, a new history of China is being written, but also a new history of the planet.
China sends positive signals to the whole world and offers a lesson in resilience, affirming a double confidence: in itself, but also in its trading partners, who are more than ever its allies.
To find out more about the Déclic Europe - Streaming sale event: https://francais.cgtn.com/n/BfJAA-CcA-CAA/DAebEA/index.html