The food art trend makes the game of food especially tempting • And also: twins, confectioners, 14-year-olds - want to follow • "Raising a profile" - Instagram section
We hate to use the nostalgia card in articles, that is to say "remember this period in which", but remember this period in which to prepare a delicious recipe and expand horizons in the field of food we would open a recipe book or watch a cooking show on a commercial channel?
This has not been the case for several years now because almost the entire food scene is conducted on Instagram.
"Lifting Profile" section - first article in the series
This is not a new thing or a trend that suddenly burst into our lives under the auspices of the Corona virus, Instagram has upgraded and made the whole culinary world accessible to a lot of people who did not even dream of doing it and today, whether for cooking or out of a desire for escapism, we are all addicted.
The pods and recipe people on Instagram have created their own niche that has grown in parallel with those celebrity chefs and we have no numerical proof of that, but we have a feeling that unlike other popular social networks, on Instagram food is the dominant theme, the one that has the most content and images.
In light of the above, we decided to provide a more appropriate platform for what is happening on Instagram, with an emphasis on the local pods and Israeli cuisine, which developed even more during the Corona period. For this purpose, we recruited Odelia Barbie, an Instagram content expert with special expertise in the culinary world. Related to this intriguing and fun world.In the new section you will meet small businesses with an account worth following along with recommendations, explanations and role models.Enjoy!
Children are happiness
This time I chose to pick up a profile that is basically two.
Please meet Ofri and Nitzan Israeli, identical 14-year-old twins and confectioners.
Yes yes, the above twins are prodigies in their field and apart from following their shared and intriguing Instagram profile, you should also follow their careers and the direction in which it will develop, because I have a feeling they will be in the big leagues.
Four years ago, when they were ten, Ofri and Nitzan made chocolate muffins with their mother.
So far it seems like a typical afternoon activity of an investing mom.
However, that same mafis was an important landmark for the following years because at this point the two discovered their love for baking and since then they just want to know more and more.
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A post shared by Ofri And Nitzan (@twins_baking)
Their mother absorbed the mood and enrolled them in baking workshops for children in the village of Vitkin, their place of residence, and by the age of 12 they had already taken part in a "pecala" course, where they had already played in the major leagues and learned techniques and methods.
The Israeli brothers maintain an Instagram page with close to 6,000 followers, built with professionalism that is expressed first and foremost in the visuals, with a strict adherence to quality and interesting photography that manages to convey beauty, quality and even taste through the screen.
From a conversation I had with them it turns out that they are also responsible for the photos and not a photographer they hired, which makes all this more beautiful and meaningful because you can see that just like the desserts themselves, this is a pair of self-taught people who are very important to specialize in everything interesting and right.
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A post shared by Ofri And Nitzan (@twins_baking)
Aside from the visuals, we will meet two very involved.
They have a valuable interaction with their community of followers which is expressed in sharing recipes, deciding which recipe or dessert to bring up and of course in meaningful responses to them and towards them.
If for a moment you thought you would get a response or so-called "childish" content worded in slang reserved for teens, you will realize that you are wrong.
A perfect match between a product and the target audience and between content and the community.
We have nothing left to say but our noses.
If you went to the stand and were left with a nervous desire for sweets, you can realize it by ordering from the two. Yes yes, they are also young businessmen who sell their wares by pre-order and self-collection from Kfar Vitkin.
Play with the food?
It can be fun if you'm good at it
This time, in the part where I recommend a profile from the Diaspora, I want to introduce you to the Australian Muhammadi night.
This talented woman sculpts in food (it has a name - FOOD ARTIST) and if for a moment you thought thirty two circles of cucumber, olive and a tomato smile on this omelet is an art, then you must and are committed to go to the night column, and fast.
On the page you will take a closer look at portraits of mashed potatoes and black beans, the witch from the snow of wild mushrooms and noodles and many more good but inedible, because art does not eat.
Laila maintains a profile with no less than 259,000 followers and is decorated with "Blue V", the dream of many.
She uploads a lot of videos, I do not know if she does it because it is proven that the visuals of a video get much more exposure in terms of algorithm or that it is the most convenient way to show and prove her talent expressed in pedantic and Sisyphean work (it goes to waste in the end, yes?).
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A post shared by LALEH MOHMEDI |
ARTIST (@jacobs_food_diaries)
Its Sabra counterpart, Gilat Orkin, is a rising talent in the skies of the country, which I have been following for years in anticipation of the next work.
If the name does not mean anything to you, we will reveal its Instagram name to you - YEAR OF THE SANDWICH.
It already sounds more familiar eh?
It all started five years ago, when Gilat's sweet daughter said that the sandwiches she made for her were nothing and she imposed some kind of sanction on them.
Gilat, as befits the investing mother she is, was looking for a way to get the heiress to eat and started installing creative sandwiches for her, sculpting figures in her pita and decorating her meals for her.
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A post shared by Gilat Orkin (@year_of_the_sandwich)
Slowly she realized that this was a little out of the ordinary and began to play with it in the preparation of familiar figures from history, politics and seductive entertainment.
The Instagram page she opened in honor of those figures also launched Gilat into the world of media and commercial collaborations with food companies.
On her page, which is one of the most creative and admirable pages you will meet in the entire local food scene on Instagram, you will meet characters like John Lennon, Dan Shilon, Mr. Bean (exhaustive!), Shrek, Trump and more.
Apart from interest and interaction, Gilat makes a living from workshops and tutorials that teach how to do it yourself for groups that invite her, and of course if you have a creative idea of what else you can do with the talent, you are welcome to write to her.
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A post shared by Gilat Orkin (@year_of_the_sandwich)
Gilat's interaction with her followers is very good, she makes sure to reply to commenters and update posts detailing who and what is in the picture this time.
As a professional, I can not ignore the fact that the content in English may cause many potential followers from the Holy Land to abandon or not bother to read the bio and posts and thus not fully understand its purpose (livelihood!).
However, Gilat is also aiming for international recognition and has followers from all over the world so I can understand her choice.
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A post shared by Gilat Orkin (@year_of_the_sandwich)