Special interview
Written by: Kwong Yueting
2021-01-04 07:31
Last update date: 2021-01-04 07:31
Many people think that beauty and dressing are women's patents, but it turns out that 10% of the customers at Bie Shou Station (1830) are men.
In an interview with "Hong Kong 01", Su Xianlong, Chief Financial Officer of Beshou Station, said that the company has increased the development of men’s beauty business in the Mainland and Hong Kong since last year. It has adopted a cross-selling model to allow female customers to enjoy preferential prices with their husbands or Boyfriend will do the treatment together.
Among the most popular treatments are: removing acne, removing eye bags, and reducing belly.
In recent years, men's cosmetics may become the next emerging blue ocean. According to data released by Alibaba's Cainiao Logistics, during the 11.11 period last year, the stock of imported cosmetics for men increased by more than 3,000% year-on-year.
Su Xianlong said that when men love beauty, they will not just be satisfied with applying concealer, sunscreen and other products, and then will do beauty treatments, such as: pores, spot removal, eye bags, etc. The company hopes to capture this business opportunity.
And the consumption of male customers is higher than that of female customers, because male customers want to complete all treatments in the same beauty salon, but female customers will do different treatments in different companies, "injection, machine, and hair removal are all different companies." .
Hong Kong men's beauty "unfinished climate"
He continued that it has become very common for men in the Mainland to do beauty treatments, and men will also wear lipstick on the street, but the Hong Kong market is still "unpredictable."
When asked if he would do beauty treatments as the company's "student sign", he laughed and said that he was too busy to do the treatments, but he would ask employees to try them out during the company's internal research and development.
There are many home beauty equipment on the market, such as Panasonic, Hitachi, yamen and other brands, which may compete with the beauty industry.
Su Xianlong said that these home beauty equipment can "make a big market pie" and attract more potential customers to realize the efficacy of beauty equipment. "You can cultivate (consumer) interest. When you realize that beauty can bring happiness," You will slowly pursue higher levels of beauty, and then you will visit beauty centers."
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