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The brothers Alexej and Oleg Navalny in April 2019 with their French lawyer William Bourdon before the district court in Vannes in Brittany
Photo: Mael Fabre / PHOTOPQR / OUEST FRANCE / MAXPPP
On the homepage of Yves Rocher, the world is still all right in these first days of February: The decisive milestone of 100 million trees planted worldwide by the company's own foundation, the company announced, was reached at the end of 2020.
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An ideal world: The homepage of the Yves Rocher Foundation
Photo: The Yves Rocher Foundation
A new tree is added with every product in the “I love my planet” series, whether shower gel concentrate or shampoo.
"Preserving biodiversity is the Yves Rocher Foundation's most important fight," explains Jacques Rocher, one of the founder's sons and President of the Foundation.
A cosmetics company that sounds like the UN
His nephew Bris, who takes care of business at Groupe Rocher, is quoted as saying that Yves Rocher does not want to be "the best company in the world, but the best company for the world."
The company has been suggesting for decades that anyone who buys from Rocher is not only doing something good for themselves, but also for others.
The group that invented plant-based cosmetics 60 years ago in France has a mission - that remains the message of its image campaign.
That is why she enters into a partnership with the Kenyan Nobel Prize winner Wangari Maathai, supports women worldwide in the reforestation of their countries and awards prizes for women who are committed to the conservation of biodiversity worldwide.
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