This profiling is the result of a survey of 1335 business leaders with 10 to 250 employees.
Their practices (growth, innovation, international, digital, management, environment and societal) have made it possible to outline these representations.
The “adventurous conqueror” (28% of respondents) draws his motivation from growth, innovation and the international market.
It is very widespread among the founders, and works more particularly in the services, and in Île-de-France.
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The “prudent manager” (28%) ensures that his structure is sustainable and is focused on its profitability.
Thus, 78% of the bosses who correspond to this profile prefer to optimize and stabilize their organization, rather than experimenting with new ones.
He mainly manages companies with 10 to 49 people, works in transport and construction.
It is often a family buyer and successor.
The “humanist captain” (26%) believes that the pleasure of running a business is not found in growth.
Building a human adventure and respecting the environment are its priorities.
Leaders aged 30 to 44 and family successors predominate, as well as women.
Finally, the “committed strategist” (18%) seeks to combine strong growth and affirmed societal commitments.
They are mostly founders.