“The choice of security.
The slogan that Jordan Bardella has chosen for the regional campaign echoes the denunciation of urban violence which the head of the list of the National Rally (RN) in Ile-de-France has made his priority.
But also to the personal journey of the young man, spent in a few years from the Gabriel Péri city of Saint-Denis (Seine-Saint-Denis) at the head of the essential gondola of a party which it is rumored that he will take the provisional presidency in next summer.
A de facto number two in a formation which Marine Le Pen likes to say that "there is no number two".
Unless he is the shadow of the boss, he is one of the few to vouvoyer.
“There's not a sheet of cigarette paper between her and me.
And when there is one, it is millimeter before, ”confides the good soldier, committed despite himself in an unmanageable regional campaign and which he prefers to present as the appetizer of the presidential election.
If he was chosen to heat the room for 2022, it is because Jordan Bardella is the darling.
“He is solid and lucid, which is rare among young people.
He is stunning, I have great confidence in him, ”enthuses Marine Le Pen.
“When we appointed him party spokesperson, we left him in the deep end to see.
He surprised us with his sense of communication ”, says a relative of the president of the party.
Propelled to the top of the list in the European elections in 2019, he leads the RN to the first step of the podium.
Internal rivals as opponents of other formations recognize, half admiring, half fearful, its aplomb, its ability to strafe the fields of shock formulas, without being trapped.
" Good pick !
He is a 25-year-old general who has deserved his stars, ”rejoices Philippe Olivier, special advisor to Marine Le Pen.
"Without affect, without roughness"
" He is talented.
But we do not have formal proof that he is not a cyborg, ”smiles a former strategist of the National Front.
At the RN, many compare its well-oiled oratorical mechanics to that of a robot.
“He is without affect, without roughness.
It makes a clean copy.
It is the witness apartment of Marine Le Pen ”, continues the same.
Faithful to the president, for whom he says he joined the National Front in 2012, vice-president Jordan Bardella does not reveal his own sensitivity.
“I don't think he has one.
This is what makes him a reassuring person, ”even Philippe Olivier congratulates himself.
Coming from a non-politicized family, Jordan Bardella does not dismiss much the veil on his deep convictions.
Just, the "robot" he admits a passion for ... artificial intelligence.
He is also a member of the special committee on the subject in the European Parliament.
He also says he never believed in the institutional big bang on Europe that the far-right party has long advocated.
"If you want to understand the character, do not look for his convictions", assures one of his former fellow travelers with whom he campaigned in 2015 within the collective Banlieues Patriotes.
At the time, the objective was to bring young people from the estates to the FN.
“He was on a line that interested me.
Pro-Frexit, he explained to me in the car that we had to stop talking so much about immigration and Islam, remembers Florian Philippot, then vice-president of the FN.
When in 2016, I looked at his Twitter thread which only talked about that, it blew me away!
"
A "counter-model" to Marion Maréchal
"I acquired a political conscience while growing up in Saint-Denis where I was confronted with politico-religious demands, where friends began to wear the veil in high school", defends Jordan Bardella who, for his part, attended a private Catholic institution.
He continued with geography studies that the lover of borders, caught up in politics, never completed.
The man has little past but sees a great future.
"My goal is not to stay ten years in the opposition," he said in a hurry.
“I don't have the life you normally have at 25.
But time is running out.
He does not lose any in Strasbourg where he is registered with the committee, not too time-consuming, of petitions.
"He does the job ... but he managed not to have much," observes a MEP from another party.
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If he took the head of the RN this summer to allow candidate Marine Le Pen to put himself "above the parties" before 2022, he would be the first president of the formation not to be called Le Pen.
“Jordan is very young.
It allows Marine to have a counter-model to oppose to Marion Maréchal ”, analyzes an intimate of the dynasty.
In a relationship with another niece of Marine Le Pen, Jordan Bardella has integrated, informally, the family clan.
"We must not neglect the importance that this can have in this party," blows a good connoisseur of the RN.
Definitely, the choice of security.