Open the sports channel right now, there's a good chance they'm just talking about Messi there.
Open the sports channel next week, there is a situation where they will replace the channel logo that hangs in the corner of the screen with Messi's face.
Browse for channel ONE and you will probably hear lamentations there.
Messi's move from Barcelona to Paris Saint-Germain is crucial for the Israeli sports channels: Channel One, which holds the rights to the league from Spain, suddenly lost the most important asset of its broadcasts, while Sport 5, which holds the broadcasting rights from the negligible French league, took over. The full-time Messi.
Now, instead of calling it in promos "the most beautiful league in the world", it could simply be called "the league with Messi".
On Channel ONE, as expected, contact was cut off immediately at the end of the live broadcast from the press conference where the star said goodbye.
"The league is open because there is no Messi. Something good will happen this season to Barcelona in terms of football," the rest of the team tried to maintain hope in the "Fantasy Studio" program broadcast on ONE between more programs about the Spanish league and reruns of Messi games, programs about the most beautiful goals in the league , Focused content from the teams' channels, and a few more reruns of Ronaldo from the Italian league.
In the meantime, Sport 5 has been broadcasting live from Paris for three days.
They have a reporter roaming the field, multiple press conferences, live streaming discussions directly from PSG's Facebook page, zoom interviews with Israelis living in the city, or digging around the clock.
And we are always reminded that on Saturday it will be broadcast on a game channel of Messi's new team (as part of a not very competitive league, which will from now on become a league with a pre-determined champion).
Although they have not had La Liga broadcasts for five years, Barcelona is unofficially the home channel of the sports channel.
Very similar to the channel's attitude towards Maccabi Tel Aviv in basketball. Even after the channel lost the Spanish league broadcasts to competitors, it continued to pick up and embrace the club. Who's Barça?
Messi moves to Paris, Sport 5 and Channel ONE