Fenerbahce player Muhammad Gomoskaya scored a goal in favor of his team in the Europa League playoffs against Helsinki yesterday (Thursday).
The 20-year-old midfielder wanted to properly celebrate what turned out to be the winning goal in the game with a kiss to the team logo that is on the uniform, but he had a hard time finding it where it usually is.
It turns out that in Puma's new uniform, the team logo was printed on the back of the shirt and not in the usual place on the chest.
Since that entertaining moment, Gomoskaya's video has gone viral on social media.
Fenerbahçe's Muhammed Gumuskaya trying to kiss the badge after scoring a Europa League winner against HJK Helsinki tonight.
😂 # Fenerbahce @Fenerbahce_EN pic.twitter.com/QarGH8IrAM
- Sanny Rudravajhala (@ SannyR1985) August 19, 2021
However, Fenerbahce is not alone in the problem.
A number of clubs that signed an agreement to design the third outfit with Puma found themselves in a similar situation.
In Manchester City the new design caused a stir when fans of the team already called them "the ugliest in world football ever".
When you add a sponsor in, it does not look good.
Nice warm up top perhaps.
Complaints from fans led Dortmund to say their kit would have a badge and not look like the template, saying “please have a little patience, it will not look like this”.
📷 @Footy_Headlines https://t.co/bpoZaWuv6q pic.twitter.com/p4TJQdUhX4
- Chris Williams (@ Chris78Williams) August 18, 2021
In Dortmund the pressure of the fans did its thing, and after the picture of the new outfit leaked to social media and caused controversy due to the lack of the logo, the club changed the design and put the logo back in place.
I do not like to exclude anyone form anything, but yeah, Puma need to sit a few seasons out at the very least.
https://t.co/Z2dprTkNoh
- Allan (@offsidetwice) August 18, 2021