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STEP 2021 elections: the TV rating and the social media thermometer

2021-09-12T23:45:05.245Z


How cable and broadcast channels measured during election day and what was trending on Twitter. 09/12/2021 20:26 Clarín.com Shows Updated 09/12/2021 8:26 PM This Sunday the PASO were developed in the middle of a special operation for the pandemic, with strict protocols for COVID-19 that both open and cable television and social networks were reflecting throughout the day. At 8 o'clock, when the polling stations opened, there was a greater tendency for cable channels to start learning abou


09/12/2021 20:26

  • Clarín.com

  • Shows

Updated 09/12/2021 8:26 PM

This Sunday the PASO were developed in the middle of a special operation for the pandemic, with strict protocols for COVID-19 that both open and cable television and social networks were reflecting throughout the day.

At 8 o'clock, when the polling stations opened, there was a greater tendency for cable channels to start learning about the election.

From early on, the words of the candidates could be seen on the news after casting their vote to the most absurd events left by the PASO.

The cable channels covered early the start of the voting for the PASO 2021.

At that time, the open television rating - according to the numbers released by the consulting firm Kantar Ibope Media - stood at 1.9 points, adding all the channels.

In contrast, cable TV news signals climbed to 21 points.

As the day progressed, the gap narrowed, although only because of a greater turn-on of open channels, not because of a loss of cable audience.

María Eugenia Vidal was one of the early risers among the main candidates to cast her vote.

At 9:10, he spoke with the media present.

"Power today is held by the Argentines in each envelope where they cast their vote," said Vidal, and 3.8 made open television against the 17.6 cable.

At 9:32 am, when it was President Alberto Fernández's turn to vote, who stated that "today is a beautiful day because every time we vote we make democracy stronger", the 1.9 points out of 8 were already 4.6 , while the cable stood at 19.2.

He was followed by former President Mauricio Macri, who at 9:40 in the morning declared: “I ask all Argentines to go and vote.

It is a very important choice for our future ”.

At that time, the rating rose a few tenths: 5 points on open television, 19.3 on cable.

Mauricio Macri was early to vote for the Paso 2021 elections. Photo Federico Lopez Claro -

By 11 in the morning, the head of the Buenos Aires Government, Horacio Rodríguez Larreta spoke when leaving the Law School after his vote, Telefe (2.3) and El Trece (2.1) were vying for the first place of a turned on that reached 7.2 on air TV.

The cable made 23.6, with 3.6 of TN and 2.4 of C5N.

Cristina Kirchner voted in a school in Río Gallegos and although she did not speak to the press, it became viral and a meme on the networks and was repeated ad nauseam by television channels with her "little envelope dance" before the cameras, moments before depositing your vote in the ballot box.

It was at 12:27 and the open TV registered 9.5, against 23.3 of the cable.

Around noon, the photos of the "capybara man" exploded on social networks, who arrived disguised as the lovable rodent at the San Pedro School, near Nordelta, in the Tigre district.

The citizen spoke to the media with his peculiar suit and declared that the reason for his wardrobe was due to the "fight for the liberation of the capybaras."

A man dressed as a capybara in front of Colegio San Pedro.

Photo: FernandodelaOrden

Despite having lined up like everyone else at the school, he was not allowed to enter.

The capybara was not the only disguise.

In an election plagued by protocols and delays due to the pandemic, one voter chose to go to the polls disguised as a coronavirus.

A man went to vote dressed as a coronavirus in Jujuy.

It happened in Jujuy, where the mysterious elector arrived with a poncho and a mask that covered his head.

It was the typical representation of SARS-CoV-2: a green ball with the typical spikes or spikes that make up its "crown."

Users flooded Twitter with his image.

Although the great protagonist in networks was the delay.

Thousands of tweeters complained and showed their photos and videos on the bird's social network to express their anger and outrage at the long lines that occurred in schools in the Greater Buenos Aires and the City of Buenos Aires.

People also accumulated in the path of the School No. 66 Regiment of Grenadiers on Horseback in Monte Chingolo, Lanús.

Just two minutes after three in the afternoon, the president had lunch with the candidate for national deputy Leandro Santoro on a grill in the Buenos Aires neighborhood of Boedo.

At that time, the gap between air and cable was narrowing: 13.5 against 21.1.

Thus, the trend continued until the polls closed at 6:00 p.m. and the population turned to the screen, paying attention to the exit boxes.

C5N, minutes before the close of the elections.

In TN they covered the STEP 2021 elections very early.

By then, the Ibope spreadsheet in all the stations, both open television and cable, marked a difference of two points between the most watched open channels: Telefé with 4.1 that the movie “2012” was showing (its programming will begin by PASO at 23:15) and El Trece, which began its special broadcast at 5:55 p.m. with 2.1.

El Trece began its special broadcast at 5:55 p.m.

The podium on the cable was disputed by C5N (3.1) and TN (2.6).

The América channel and A24 made duplex, so they shared transmission and measured 2.5.

At the close of the elections, open television reached 10.9 and cable 24.9.

Look also

Marcelo Tinelli cast his vote and pointed out: "The political thread distances me a little"

From Mirtha Legrand to Candelaria Tinelli: this is how famous people voted

Source: clarin

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