It is not yet parity but we are approaching it. In 2020, four in ten franchisees were women, according to Banque Populaire's 17th annual franchise survey, conducted with the French Franchise Federation (FFF) and Kantar. This is a figure slightly higher than that of 2018 (38%) and quite spectacular if we compare it to statistics on business leaders in France: women account for only 29% according to INSEE, after the data available in 2019. That is 11 points less. Suffice to say that women, when they have created or taken over a business, have done so more willingly in franchising. And it's not a question of age. Even the younger generations seem to like doing business in this context: 43% of franchisees under 35 are women.They are also more loyal and more enthusiastic than men for their network. 85% say they want to continue their activity with their franchisor, against only 76% for men,
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