Éric Zemmour who strikes at the bowling alley, Marine Le Pen in a police car, Jean-Luc Mélenchon who drinks strawberry milk.
So many scenes from the presidential pre-campaign broadcast on TikTok, a social network favored by teenagers, where users can share short videos on a musical sample.
Each of these videos has been viewed millions of times.
TikTok, the world's most downloaded app in 2020, will it become a new playground for politicians?
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On July 7, 2020, the President of the Republic lands on the platform.
Addressing new baccalaureate graduates, he speaks in front of the camera to
“the next generation of the world”,
knowing full well that 60% of users of the platform are between 16 and 24 years old.
The format is not very original.
Blue suit, raised background and a speech far from spectacular.
The innovative aspect is that a sitting head of state is using this social network for the first time.
The
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