A study conducted by the company through Adkit shows that more than 50% of small and medium-sized businesses in Israel will export or intend to export their goods abroad, and for the vast majority of those who already export abroad, exports become a major growth engine with more than 50% of the business's sales volume.
The best-selling Israeli products abroad are design items and home furniture that make up about 27% of all products, jewelry 17% and collectibles and Judaica 12.5%.
The target markets of Israeli sellers abroad are mainly the United States, Germany, France and Italy.
The sellers who have recently started exporting abroad mainly indicate the desire to increase their sales volume, along with the impact of the corona crisis (about 18%) as well as product-specific demand in other countries.
The vast majority of sellers abroad will export more than 50% of their goods, a figure that has jumped significantly since the start of the corona, indicating the increase in demand for trade between countries online.
The data also show that the growth potential is on the way to growing.
13% of the sellers surveyed indicated that they plan to start selling abroad in the coming year. More and more sellers are not content with just selling on an independent site or one trading site, but learning and integrating several tools (multi-channel) in order to reach as many customers abroad.
The survey shows that there are still barriers to working abroad. Israeli sellers know their customers, know how to work with a variety of shipping companies, but indicate that they still encounter mainly regulatory problems in the destination countries and shipping costs and times.
Alon Paster, Head of Business Development at Emerging Markets on Global eBay, explains: "Israel is a key market - one of the fastest growing and most sophisticated markets for us. When we talk about online shopping, we see both the buyers 'side and the sellers' side, and in Israel we see A strategic market that shows strong and sustained growth. "
He said, "An interesting and important trend that emerges from our data is that the global market reacts positively to sellers from Israel, and in the last two years there has been a significant increase of close to 30% in the average price at which an Israeli seller sells abroad." Trust and confidence in buying from Israeli sellers and on the platform, while purchasing products in more expensive categories.
"In other words, this is not a market for esoteric products that cost a few dollars, but a strong market with expensive products, even at a cost of more than $ 200."