Correspondent in Asia
It started as a hobby, on the eve of the pandemic.
Lenge escapes into virtual worlds, in search of elsewhere.
The student from Busan dives into the Zepeto app, but struggles to find suitable virtual clothes for her avatar.
The 24-year-old young woman, a model in her spare time, then takes her electronic pen, and improvises herself as a fashion designer in the metaverse, designing dresses inspired by
manhwa
, these online comics which attract
salary men
in the subway of Seoul.
“She never thought it would become a job,”
explains her comrade Marrow, who came from Kaist, the South Korean Polytechnic, who joined her in the adventure.
The success is dazzling.
Lenge-branded clothes are snapping up like hotcakes in this metaverse from the South Korean giant Naver, where you'll come across the K-pop girl band BlackPink as well as the biggest brands, from Gucci to Ralph Lauren.
Lenge has become one of the “Zepetors” stars, these creators in…
This article is for subscribers only.
You have 87% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
I ENJOY IT
Already subscribed?
Login
