Apple Keynote 2022: New products presented - iPad fans get their money's worth
Created: 03/08/2022Updated: 03/08/2022 21:26
By: Anna Lehmer
Apple boss Tim Cook announces a new version of the iPad Air in a video broadcast from Apple Park in Cupertino.
A new iPhone SE and a new type of computer (Mac Studio) were also presented at the event © picture alliance/dpa/Apple |
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Apple fans had to wait a long time, but now the manufacturer is introducing fresh goods again.
New iPhones, new iPads and new Macs were presented at the keynote.
Cupertino - When it comes to new hardware, Apple has been quiet for the past few months.
In October 2021, the company introduced the MacBook Pro M1 Pro and MacBook Pro M1 Max.
The AirPods 3 and the new HomePod-mini were also presented to the world.
Since then, Apple fans have had to wait patiently for technical innovations.
All the more gratifying is the news that new products should be shown on Tuesday evening (8 March).
A virtual presentation was broadcast via video stream from 7 p.m. Central European Time.
Apple Keynote 2022: New products will be presented
This year's keynote was held under the motto "Peek Performance", which means "look at performance".
The manufacturer is relying on the new devices to be more efficient than the previous models.
Experts therefore speculated in advance on a new edition of the iPhone SE and the iPad Air with 5G technology.
There was also a new Macintosh computer in the room.
In the future, Apple will show baseball games on the Apple TV+ video streaming service
There was a first innovation in the area of streaming.
In the future, Apple will also focus on sports in competition with Netflix and other services.
CEO Tim Cook announced on Tuesday that Apple TV+, the company's video-on-demand service, will broadcast two MLB professional baseball games every Friday in several countries.
Initially, Friday Night Baseball will be available in the US, Canada, Australia, Brazil, the UK, Japan, Mexico, Puerto Rico and South Korea.
Other countries like Germany will follow later.
By showing baseball games, Apple wants to achieve user numbers similar to those of its rivals Netflix or Amazon Prime Video.
According to market observers, Apple TV+ is currently well behind the success of the competition, according to the German Press Agency.
Apple: High-performance processor presented - competitor Intel challenged
At the keynote on Tuesday evening, Apple presented what it claims to be the most powerful processor ever developed for personal computers.
With the new M1 Ultra chip, which is to be installed in the Mac Studio computer, which is also new, Apple is challenging the chip giant Intel with another powerful processor for its computers.
Mac computers now with chips from Apple: dig at Intel
Apple wants to use the new processor to establish itself as a chip developer on the technology market.
A connection technology specially developed by the company connects two smaller M1 Max chips together for the M1 Ultra, which should be seen as a dig at Intel.
The chip giant is particularly proud of its so-called packaging techniques, which are used to connect parts of processors.
With its own development of the chips, Apple makes itself independent of the Intel processors.
So far, the manufacturer has used Intel products for its Mac computers.
As a result of the changeover, the group can benefit from a common technical basis for its devices, from iPhones and iPads to Macs.
Apple is again offering cheaper computer monitors
For the first time in many years, Apple users can again fall back on cheaper computer monitors.
For the Mac Studio, the company offers the Studio Display with a screen size of 27 inches, which is sold in Germany from 1749 euros.
So far, Apple only offered a display aimed at professional users at prices starting at around 5500 euros.
iPhone SE in a new light: Apple focuses on small and cheap
According to Stern.de
, there is good news for owners of the iPhone 13 and 13 Pro
: The devices will be available in new colors in the future.
Two shades of green complete Apple's color palette.
The real innovation, however, lies in a new iPhone SE: According to the manufacturer, the small and inexpensive device with an A15 bionic chip should work 1.8 times faster than the iPhone 8, whose design it bears.
The device will be available in the colors Midnight, Starlight and Red.
Also interesting: The iPhone SE should be designed for 5G mobile communications.
Only the camera lens remains limited to one.
From March 18, customers can buy the new iPhone SE in Apple stores.
The iPhone SE is offered with storage capacities of 64 GB, 128 GB and 256 GB from 519 euros including VAT.
iPad Air more powerful: 60 percent faster than previous model
Not only in terms of iPhone Apple announces innovations.
The iPad Air will also be updated because it will get Apple's M1 chip.
According to the company, the tablet should run 60 percent faster than the previous model.
The front camera is equipped with a 12-megapixel ultra-wide lens.
The Air is priced at $599 in the US.
Apple fans can choose between 64 and 256 gigabytes.
The iPad Air will also be available from March 18th.
(dpa/ale)
