Not every day a new supplement is born, and certainly one that is distributed free of charge next to the largest newspaper in the country.
Israel's new supplement line today will be dedicated to a different country each time.
It will include, a comprehensive look at various areas including people, sports, places, food, culture and more.
The first issue of this supplement, the premiere issue, will be entirely devoted to South Korea.
Yes, there are similar, if not parallel, lines between our country and that which lies on the Korean Peninsula.
And the more you delve into it, the more you discover the similarities that connect here and there.
The desire to succeed, to break through and advance, also characterizes them, their way, maybe a little different.
The patience to observe, learn, improve and execute is something that characterizes all the success stories that have come out of the peninsula.
And there are quite a few of these.
In Israel, South Korean products dominate various markets.
Vehicles, household products, smartphones and more, all of these are sold here and control their living environment.
In the next supplement we will take a closer look at all of these of course.
From Hyundai robots to LG TV screens.
From electric cars to a high-end mobile device that also originates there.
And of course it is impossible to relate to the peninsula without talking about the places that characterize it, the people who lead it and the sports that excite it.
And for dessert, the food, the varied and surprising cuisine will accompany the supplement including easy-to-prepare recipes.
Between the pages of the intended supplement emerges a fascinating story, about the development of South Korea.
We all hope you enjoy flipping through it.
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